20 Inspirational Sales & Marketing Quotes to Honor Chet Holmes

Today marks the three-year anniversary of the passing of our founder, my father, Chet Holmes. I could have written a lengthy blog post in his honor for the occasion, but it occurred to me that in life my father was never the longwinded type. Certainly there were events where he spoke on stage for upwards of ten hours, but he did so only because he had so much knowledge to share–there wasn’t a wasted breath. “Straight to the point” was truly his modus operandi. So Instead I’ve decided to keep it short and to the point. Today we celebrate Chet Holmes’ life, his work, and his pithy wisdom by collecting his very BEST quotes.

In celebration of my father’s life, here are a couple of free videos for you to enjoy:

The Exact Sales Script Chet Used to Get to the Most Successful People in the World

Now that I’ve shared these with you, I’d love to know, what’s your favorite inspiring quote? Leave it in the comments section below.

With love,

Amanda Holmes

How to Effectively Manage Employees to Achieve Business Success

How to Effectively Manage Employees to Achieve Business Success

Effectively managing different kinds of personalities can help a small business owner achieve success.

Effectively managing different kinds of personalities can help a small business owner achieve success.

When it comes to staff management, as a business owner you have to know how to deal with many different kinds of people. This is a very delicate skill that takes time to develop, but it is critical to the success of your organization if you want to have an effective workforce that contributes to the growth of your company.

Employee personality tests are helpful in identifying the many different kinds of employees that exist. But whether you use this method or not, Inc. Magazine states that there are five traits – anger addicts, narcissists, passive-aggressive, gossipers, guilt trippers – that every owner must be on the lookout for. These individuals can make things difficult not only for you as the leader of the company, but for other members of your staff as well.

However, the first step in effective management is being able to accurately identify the personalities. Once this occurs, it becomes easier to not only prepare for what these individuals bring to the table, but also in knowing how to mold them into being valuable members of the organization. Failure in this area could have serious implications for the business, but mastery of this skill will make you more prepared on how to deal with similar individuals in the future.

Employee personality traits to be on the lookout for
Of the five difficult personality traits, two could pose the most difficult challenge. The first are those who enjoy gossiping. These individuals can make a work environment become toxic very quickly. Inc. suggests not to get caught in the trap of participating in such trivial talk and instead, nip it in the bud as soon as you see it.

Not only should this help limit future incidents, but it also presents an opportunity to turn the behavior around and encourage the employee to use their gift of gab in a more positive manner.

The other type of individual to be mindful of is the one who always seems to be perpetually angry. The magazine suggests quickly informing them that this kind of behavior will not be tolerated under any circumstances. However, this also a chance to uncover the deeper reason for such emotional and negative outbursts, and a savvy leader can use this as an opportunity to forge a bond and a deeper level of trust and admiration between themselves and the disgruntled employee.

Don’t leave anyone out
Obviously the primary theme of this article is in dealing with difficult employees, but it’s important to understand that other staff members need to feel as if they’re important as well. The Guardian writes that it is very easy for workers to feel as if they’re on the outside looking in, so it’s imperative as an owner to know how to handle these individuals as well.

The newspaper says that there are a number of different factors that can cause an individual to feel alone inside of a workplace, and awareness of these issues can strengthen anyone’s leadership skills. Small-business ownership presents many challenges, but with the right people skills, you can develop an effective and productive staff that can help an organization grow.

Leaders and Bosses are Not the Same

Leaders and Bosses are Not the Same

Be a Leader

Understanding the difference between a boss and a leader can mean all the difference in achieving small business success.

Achieving business success will take a lot of effort on the part of the entrepreneur and any individuals he or she hires to see to it that the organization not only survives, but also thrives. Much of this effort will occur with respect to the types of workers who are brought in. Ensuring that everyone has the same goals and collaborates well within a team environment is one part of the process that must not be overlooked. However, of even greater importance are the leadership characteristics being displayed by the owner of the enterprise.

Many people who start their own companies are likely talented individuals who are skilled in a specific craft or trade. However, in order for a business to grow beyond mom-and-pop status into a marketplace leader, entrepreneurs will have to employ help and guide these individuals in a way that ensures the success of the organization. This isn’t a task that comes easy to most people. One of the ways to address this issue for owners is to work closely with a business consultant to help him or her obtain the skills needed in order to be successful in this area.

However, it’s important for those with their own enterprises to understand the subtle differences between being a boss and a leader. Failure to grasp the distinguishing characteristics between the two can be harmful and cause the business to not reach its full potential.

The difference between leaders and bosses
On the surface, to the uninitiated, these two words may have the same meaning. However, they couldn’t be more different, especially when it comes to running a successful operation. A recent article from Inc. Magazine offered a perspective that entrepreneurs can gain from when working to drive their companies to small business success.

It’s important to remember that true leadership is inspiring. Getting people to work together in harmony isn’t easy and wielding a heavy handed approach that instills fear, such as tactics employed by bosses, will oftentimes yield negative results, Inc. wrote.

Additionally, the best leaders are those who don’t look down on others, including the staff that they may have assembled. Instead, owners with successful enterprises understand the concept of teamwork and get everyone in his or her employ to understand that one person won’t contribute to a company thriving. Success will come from the combined efforts of everyone in the group.

How to lead effectively
Being a good leader doesn’t happen overnight. It is a process, one that must be realized through trial and error. However, it is unmistakable part of business success that must not be overlooked. A separate article from Inc. highlights how an entrepreneur can be the type of person that gets others to buy into his or her vision and help the enterprise stand out in what has become an increasingly competitive marketplace.

The first step in this process is to be someone who empowers others. Micromanagement never works and in many cases, is counterproductive. Giving staff members ground to make certain decisions without your input as the company owner, will build a deeper level of trust and will inspire workers to give their all. It is also important to recognize staff members for their efforts on a job well done. Not only is the acknowledgement appreciated, but it also lets workers know that you are keeping a watchful eye on their performance. This will encourage them to strive for excellence at all times.

By understanding the difference between leaders and bosses and mastering the former as opposed to the latter, small business success can be easily realized and a company can reach great heights in the process.

Avoid a business disaster with proper planning

Avoid a business disaster with proper planning

A solid disaster recovery strategy should be a part of any effective business growth plan.

A solid disaster recovery strategy should be a part of any effective business growth plan.

When starting your business, you mapped out everything you wanted to achieve and the steps to take to get where you wanted to go. Now that your company is up and running, you most likely still have a plan in place to deal with your organization’s growth. But what about if disaster strikes? It doesn’t happen to every enterprise, but that doesn’t mean that it won’t happen to yours.

A solid disaster recovery strategy is part of any effective business growth plan. Even if a disaster never occurs, it will give you, as an owner, peace of mind knowing that you have something in place to keep your operations running. Even though developing a disaster plan may sound daunting, all it takes is some research and preparation to create a strategy that will stand throughout any possible disaster.

Business disasters can range from natural occurrences, such as hurricanes, tornadoes or floods, to more technical issues, such as a cyber attack or data center loss. Whatever the case, getting a plan in place now means your business can recover more quickly and efficiently should an emergency happen.

– Assess the various risks: Businesses that are located in the Southeast United States may not have to worry about extremely cold weather conditions possibly disrupting their operations every year, but they do have to worry about tornadoes. Companies in every region of the country have to deal with various weather-related disasters that happen in their areas, so figuring out what could potentially throw off your enterprise for a few days is the first step to determining how you can handle them, suggests the Minnesota Society of Certified Public Accountants.

You should also take the time to assess any technical dangers, such as information loss due to hackers, the source recommends. This will help you lay out the proper protocols for recovery.

– Create a business continuity plan: Crain’s Detroit Business states that small companies need to develop a strong business continuity plan that outlines what steps will be taken in case of an emergency. The source also recommends that you determine which staff members will be in charge of which responsibilities so that employees know who to reach out to.

– Take a look at your systems: Looking at the systems you have in place can help you poke holes in anything that could be severely impacted by a disaster, writes the Minnesota Society of CPA’s. Do your employees have a way to work if your company’s Internet is down for an extended period? What if your facilities are damaged? Is there somewhere else you can operate out of while recovering? These questions can give you more insight into improvements that can be made to your disaster recovery plan.

Whatever the disaster, whether it’s weather-related or tech-based, you need a plan to get your operations back in line should something occur. Also, having your employees provide their advice and input on the strategy ensures everyone is onboard and prepared for anything that happens.

Popular office trends in the new year

Popular office trends in the new year

Keeping track of emerging business trends can put your company in a very strong position.

Keeping track of emerging business trends can put your company in a very strong position.

As your company looks toward 2015 with an eye on growing successful practices and finding areas to improve, there are some emergent workplace trends that may influence how you do business.

Staying abreast of changes in the work environment and prevailing attitudes can help position your organization for success and keep your operations ahead of the pack.  Knowing how to use some of these new trends in fashion at top companies, as reported by U.S. News and World Report, may give your group an edge.

Developing young and talented hires

Millennials, those born between the early 1980s and early 2000s, are beginning to make a mark in the working world. Hiring young talent is important because it brings workers on board who could stay and develop within your company for decades, are in touch with cultural trends and can help steer marketing, sales and customer service efforts toward younger populations. Incorporating young employees into breakthrough consulting sessions for your company can strengthen these positives.

Internships and proactive college recruiting are both poised to become more common in 2015. Emphases on recognizing ability and providing interns and apprentices the opportunity to have substantial interaction with high-level employees and executives are gaining popularity.

For existing employees, an added focus on professional development can keep them eager and willing to advance and learn. Mentoring and job-shadowing programs are growing at top companies, providing ways for workers to become more involved and move up the corporate ladder.

Workplace Trends for 2015

Some trends cited by Forbes as the most popular of 2015 are already predicted to continue through the new year, like increases in the hiring of millennials.  The continuing retirement of baby boomers will also likely continue, but a few trends from the past year are worth extra consideration.

Other trends worth mentioning is Mobile hiring and mobile job search as well as social media posts used to attract and retain talent.

The use of freelancers in the workforce is becoming a normal way of life and Forbes has continued  to predict an increase in 2015 as well. Companies use freelancers to both save costs on benefits and other long-term financial obligations and to successfully target specific problems and opportunities.

To help your business decide which new trends will be especially beneficial to your unique situation, look into acquiring help from a corporate consulting service.

Focus email marketing to build business

Focus email marketing to build business

Optimizing email marketing can greatly benefit businesses.

Optimizing email marketing can greatly benefit businesses.

Whether your company is involved in selling to consumers or other businesses, email marketing is a powerful tool that offers some unique advantages.

A slight tune-up of marketing strategies or more sweeping changes as part of a plan for how to grow sales will both benefit from paying attention to the latest email marketing advice from Business 2 Community.

Necessary tactics

Some of the updates to messaging have come about because scamming and phishing emails now use strategies that once helped legitimate marketers reach prospective clients. Because the public has adapted to older concepts like personalized greetings, change is required. A study from Temple University’s Fox School of Business found that 95 percent of customers responded poorly when their names appeared as part of an emailed greeting from a business.

The negative reaction to personalized online greetings – one-on-one communication should still involve the use of a client’s name – stems from fears of identity theft and the invasion of privacy. The study specifically suggests not greeting new customers by name for this reason.

Business 2 Community recommends using collected data to point out products that they may be interested in. This strategy shows you know their preferences but avoids the personalized greeting pitfall.

Long subject lines are another area to avoid. While being descriptive is important for email marketing, going above 70 characters is discouraged because it doesn’t produce increased an click-through rate or more responses.

Refresh and refocus

A business growth plan for a company that uses email marketing as a key component should involve a review of these strategies for effectiveness. The Long Island Business News provides a checklist for growing the reach and results of your efforts.

Businesses should be worried about sending too many and too few emails to customers. While complaints and unsubscribe rates should be carefully watched, companies shouldn’t be afraid of sending out more messages, as long as they are engaging and targeted to consumer interests. More messages means an opportunity for more clicks, reads and purchases.

Optimizing email campaigns for mobile viewing should also be of paramount importance. A heavily formatted email can look good on a computer screen but terrible on a smartphone, which more customers are using to view messages. Using a design focused on mobile viewing won’t negatively impact views on standard computers. A large font is also a simple change that will make reading such messages on the smaller screens of smartphones easier.