The Stadium Pitch that Generated Millions

by | Oct 31, 2022 | Blog

Do you ever wonder what a million-dollar income-generating stadium pitch sounds like?

In this episode, you will see the actual 60-second stadium pitches from Troy Aberle and Julie Ann Eason when they attended the Core Story Bootcamp, leading to millions of dollars in sales. And because both of them are now one of the best Core Story implementers, they are now part of the CHI team!

If you’re looking to boost your revenue by crafting the most efficient and logical storyline that leads directly to a sale, this is the episode for you.

Tune in to see what the coaches think about their stadium pitches!


P.S. The Core Story Bootcamp is coming up! You can visit for more details.


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*this transcript was mostly generated by AI, please excuse any mistakes smile

So what you’re going to do is we’re going to give you a clock one minute. Can you intrigue our core story, bootcamp, implementers, or coaches to get an appointment with you to watch your video? It’s just to grab their attention.

Have you gotten their attention? Yes or no? They will give you a score. And the person with the highest score wins. So the score will be from either one, which means spam or five. Wow. That was so magnificent. I’ll just give you my whole wallet right here. Now. Obviously we’re not pitching, right? This is stadium pitch.

We’re just grabbing the attention to the full buyer’s Pyramid it’s not about your product or service. You’re selling the education. So it’s okay. There could be a blend of different things. You could want to do a global Pain You don’t have to do a global pain. It might be nice to hear some market data.

If you feel compelled, the stadium pitch title has to be there. And if you want to put one of those sizzles in you can, I know that I went through it really fast. It could just be a title and a piece of market data. You don’t have to use the full one minute. It’s just to grab the attention.

 So let’s see how many more we can get through Troy and then Julie

who’s in. So my stadium is business owners or like sales managers people with sales teams basically like the sales department. Great. Ready? Always. Here we go. Go ahead. Here are the five ingredients that created $400 million in sales. And those ingredients is what’ really going to determine whether or not you become winners or losers.

If you look at your sales team today, and even yourself, you get to pick, are you in the top 3% or are you in the 97%? Because statistics show the 97% of the people are in the bottom percentile. Meaning 3% of your people are actually earning nine 97% of the money. If you ask those 97% of the people, most of them are going to tell you that getting through their car door is the hardest door to get through, let alone taking the, your business and the story and the value that you bring to that to the market.

So you get the chance to pick here today, either you or your competition is going to sign up and learn these five ingredients that are really going to 10 X your business immediately and be able to get them for a hundred million dollars in sales.

Okay. Who wants to go.

I feel like a proud mother. Okay, Stephanie, go ahead. I thought [00:03:00] overall it was good. I think that you had some great benefits and some positive, like, why they’d want to do that. But again, so sorry, broken record here is got to feel the pain. What’s going to get my attention. I don’t feel like in the very beginning, like we really got the sock me between the eyes.

Why am I going to listen? What’s the impact to me if I don’t, as of course I’m a business owner. So I was really, I got a little confused as I was listening to you in the beginning, and I felt you came off stronger in the end. I think you were coming in stronger on the end with some good solutions.

I would just say in the beginning, give us some good meaty sizzly stuff that just sucks us right between the eyes. So I’m going to give that a three and a half. I can go any I agree with Stephanie, I thought the end was great. I almost want you to start with the, like the last thing you said about the 400 million and just more sizzle, [00:04:00] a little bit more market data.

So I’m going to give you a three and a half, two great Claudia. I thought that bird, and then I got really lost and all the 97% and the 3% I would say make that much more clear and again, going to the peanut a lot more on that. And then the end also was good. So I would review a three and a half.

Okay. Good job. There was no. What did you say? Sorry, that was too adorable. Say that again? I said great out, but there was no cook at the beginning that well, really interests your ideal client now, [00:05:00] no impact also on them, what they can even get out of. Speaking of your, maybe working with you something stronger than just the 400 million, because a hundred million for, so it was just getting lost in translation.

And also, I didn’t see any, like a fear of missing out of there. What if I just, John attend, it was nothing that will pushing me towards listening to your working world view. And but also, you know what, one thing that I’ve noticed that people go after excitement, if you’re excited after anything you share, and remember how Amanda was sharing something, you announce the aiding sharing of excitement.

It just struck me that your living breathing, and that’s your passion because you’re helping your clients and you’re changing the lives completely versus if you guys went out to end, it would be fantastic, so it’s just that emotion behind that. [00:06:00] Okay. So two and a half, sorry.

Okay. Who’s left Anthony, I think. Troy you you’re I am your stadium audience. So I’ve sat in that space. I’ve managed sales teams, small and large. So I totally get where you’re coming from. I understood what you were saying about the 97 and the 3%. So I totally get that. Where I think you could have elaborated more.

And this is one thing that, that when sales people sell to sales people, right? Sometimes we find ourselves in a position where we forget what’s the buying criteria. What am I thinking about? So for me, that global pain of the 97% of people who aren’t hitting, what’s the impact to me, like that’s where I was looking for.

You were guided the statistics, but a global pain is going to make me say awkward. I need to call this guy because I have a bunch of bums on my team that aren’t recruiting. And according to him, they’re costing me $250,000 per head. Every time they turn over, because they’re not performing.

So that’s what I, that’s the one thing that I was looking for, the statistics I get. [00:07:00] But if and I’m just giving you true harsh feedback, like you want me to, you want me to call you? So tell me the impact of not calling you. Like I get the data. But when you, when we share data and that’s my that’s the teeter-totter I get with working with clients is market data is great, but what’s the impact of that.

So when you go to a salesperson like salespeople, what’s in it for me that’s all we think about. What’s in this for me. So if I’m a listen to you, what’s in this, for me, I’m a prevent this expensive, whatever it is of the 3% of people who are performing in the 97% of bumps I have with my Salesforce.

That’s how I think about it. But kudos to you to having that data coming out with it. I’ll give you three and a half. I wish that the clock would have had 15 more seconds. Cause when I saw it, I, there was a piece in there I really wanted to share. It’s definitely nerve wracking.

Like I felt it. I was gonna, I was gonna comment for all five of you because it was already in my heart. I felt that’s great . Let’s go to Julie. 

 Julie, who is in your stadium? All my stadium [00:08:00] is business owners, small, medium, large, doesn’t matter. They can be executives. They can be entrepreneurs, anybody in bed. Alright, are you ready to go? Is your company still using outdated marketing strategies in 2022? If you think the lead generation is getting harder, you are so right.

69% of consumers, distrust advertising of any kind, and those ads that you’re paying for 60% of them are blocked on desktop and 18% are completely blocked on mobile, organic reach. Yeah. That’s not paying off so great. Either Facebook reach went from 12% to 2.8% in just three years. I’m curious if you’d be interested in learning how to leverage the number one underutilized marketing trend and get customers to buy 200% more from you in 2022, because here’s the deal.

67% of marketing executives agree that word of mouth is the most effective marketing vehicle, but only [00:09:00] 6% admit to master. If you have 19 minutes, I’d love to share the three critical components to engineering, a successful word of mouth marketing campaign and share a case study of how one of our clients went from Idaho, food stamps and coaching, and a basement to $10 million company.

In three years,

I skipped two paragraphs. Beautiful. Who wants to start?

Stephanie drop the mic. Like you, you got it. You totally nailed it. From the market data, you got to self-reflective you’re asking good questions. You had a great call to action. I frankly, I’d give you a five. I think you just nailed it. Thank you, Mike drop.

All right. So it was absolutely fantastic. I loved the beginning. It was funny. It was puzzling it was like, Hey, this is the question. Did you think that yes, then you’re [00:10:00] right conversation with them. So that was wonderful. Now what I love you share a secret with them. You’re going to share a secret with them.

Something completely unusual that no one else knows. And that’s the advantage of working with you and your company, right? So that was the next great point now. I the impact in the end boom, from this, to this, here we go. That can be you Aldo, what I will add maybe some additional impact maybe something.

So something some or additional, so they, everyone can also relate, because for some, make it believable for some people, if that makes sense. So for one and a half, fantastic job loved it. Okay. Next Claudia.

I also thought excellent. Really excellent. Really? You had my attention to the whole way through, I think one, [00:11:00] one suggested on the word of mouth is that of 6% have we’re not. The biggest thing is because of fear of word of mouth. There might be some statistics in there that you could also put in so that people can make that transition to.

Why they want to talk to you. So I don’t understand if you’re a word of mouth. So I’m hearing that at Walmart. Yes, exactly. It won’t have enough impact yep. So I would give you a, I would give you a four and a half as well. Excellent. Who else?

Great job. Loved it. Loved the data. Loved your energy. Loved the call to action. I’m like, I want to sign up. So I’m going to give you a five Anthony. Yeah. Juliet a hundred percent. I’m going to give you a five as well, but I want to share some of you because I always think there’s no such thing as a perfect, like you can always improve.

So as I’m hearing what you’re saying, [00:12:00] I would love. And you’ve got a five already. So yes, I’m interested in talking to you that you would take my money, but I would love to know you, you mentioned that 69% of marketing and I don’t know other stats, you said, but it was percentage.

What I would love in there to break up that percentage mantra of percentage. When you talked about the Facebook ads, how much money do what’s the average business owner spend on Facebook ads that doesn’t get an ROI because if whatever that money is more than what you charge, you’re winning.

And that, so to me, I just look up saying, how can I break up percentage point, percentage, point, percentage point. So even with that feedback, you still got to five for me. I’d still book a call with you. I think that you hit so many of the core buttons right there, but let’s say. Let’s take your product from whatever it is and let’s 10 X it, because now your company spent $80,000 last month on Facebook ads.

You got nothing. I got a better answer for you, something along those lines. So thank you. I think my favorite [00:13:00] thing feedback was from Luke who said, take my cash. I’m not old enough for a credit card.


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