How to Avoid Shiny Object Syndrome

by | Oct 11, 2022 | Blog

Bright shiny objects create distraction and overwhelm and take you away from your most important work.

A key symptom of shiny object syndrome is when you continually chase new exciting things, one after the other, which eventually wastes time and energy.

In today’s daily dose of The Ultimate Sales Machine, Jim Beard shares his favorite quote from the book and talks about how he overcame the shiny object syndrome!

If shiny object syndrome is holding you back from achieving your goals, then you have to watch this episode.


P.S.  You can still get your COPIES of the new edition by visiting The Ultimate Sales Machine.

P.p.s. Or you can get really clever and send the new edition to your clients or prospects as a gift and get your bulk orders HERE.

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*this transcript was mostly generated by AI, please excuse any mistakes smile

Amanda: Hello. Amanda Homes here, CEO of Chet Homes International. Your daily dose of the Ultimate Sales Machine Mastery isn’t about doing 4,000 different things. It’s about doing 12 things 4,000 times. That was what Jim Beard here said is his favorite quote from the Ultimate Sales Machine

can you share 

Jim: why? Very much and that’s. I love shiny objects and I think all entrepreneurs get distracted. So easy. We all have adhd, every single one of you. And just hearing that instead of doing 4,000 things, you do one thing 4,000 times is really helping me to focus and has helped me to now hone in on VSL’s and by doing so, I know that with that focus, I’m gonna be able to take my business to the next level and serve more people at the highest 

Amanda: level I can.

So for those that don’t know, a VSL is a video sales letter. And for any of you that actually saw the Dear Dad [00:01:00] video, I obviously wrote it for the new edition of the book. So it’s the Forward instead of Dear Reader. It’s Dear Dad, and it’s a very intimate letter that I wrote to my father. Then I recorded an audio of it and I thought, Wow, this is really touching to actually hear my voice.

And then I brought it to Jim and I said, Jim, I am really nervous. This has to be perfect. And it’s such a sensitive subject that I wanted to come across in a way that the video adds to it, it doesn’t subtract from it. And then Jim actually accepted to do the project, even though. Completely anally, rettentive.

Jim: It was scary. That’s your dad . So I knew what I was taking on and I was honored to take it on and I knew that with it being so personal, it was going to take that extra touch to get it across the finish line. And I am honored to have worked on. Thank you. 

Amanda: Absolutely are. I can tell you how many, We’re at an event right now, and there are so many.

I actually had one man that just came up and [00:02:00] hugged me. And he wouldn’t let go. And I didn’t really understand what was happening. And then when he came back, I, tears were in his eyes and he said that, Dear Dad video oh my gosh, so many have told me that they stopped and it just, Perry Belcher last night.

And he was like, I got choked up. I couldn’t watch the whole thing. So yeah, no, it was crazy that Perry 

Jim: Belcher watched something I worked on , it was awesome. I got really geeked out. And then when you said you showed up the 

Amanda: Russell, showed it to Russell Brunson and he got choked up as well. So I’m making grown men cry thanks to the assistance of so many people, Julie Eason, for coming up with the idea that it should be a letter called Dear Dad and then you for putting it together into a video format.

Thank you. Awesome. Thank you. And how do we find 

Jim: you? On Facebook, Jim Beard and on Instagram, 

Amanda: Jim Beard Content. Thank you. And that is your Daily Dose of the Ultimate Sales Machine.


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