A focus on why potential employees should join your company can bring in the best talent.

Attracting high-quality employees is a major part of any business growth plan. By bringing in great sales people, administrative workers and support staff, companies have a much better chance of meeting and exceeding their goals.

Whether your organization is adding a few workers as part of a steady increase in activity or onboarding lots of new employees due to drastically increased demand for your services, advice from industry source Small Business Trends can help you emphasize the unique benefits of your business and attract the best employees.

Make benefits attractive

It sounds simple, but a high-end benefits package will bring in plenty of top talent. What you can do to differentiate your offerings when it comes to insurance, bonuses and other perks not related to salaries is the more complicated proposition.

Companies that are the best at bringing in top talent put a strong emphasis on benefits – 70 percent of top talent attractors versus 28 percent of other businesses, according to Small Business Trends. Asking current employees which insurance company they would like to use and researching the results is one way to develop a strong offering. Linking bonuses to individually attainable goals, instead of company-wide metrics, is another way to attract high performers.

Besides health care and extra cash provided for a good performance, other incentives like providing employees with flex​ time or allowing them to work at home when feasible, as well as wellness offerings, can make your company stand out in a competitive hiring market.

Flip the perspective

One easy question can help you better understand your hiring process, according to The Business Journals: Would you apply to the position your company is offering, given the salary, benefits and duties included in the package?

Bringing in great employees is one answer to the question of how to grow sales. So if your job descriptions aren’t exciting, informative and giving potential workers a positive glimpse at the career they could embark on, they need to change.

Instead of exclusively focusing on new employees, successful companies need to also attract and analyze internal candidates for open positions. If your business performs well, it means your current workers are doing a lot of things right. A focus on inside-the-organization advancement means happier employees, less time spent training and onboarding and a higher level of trust. Keep records of employees who want to try different positions across the company and notify them when openings arise.