Enjoy!

P.S.  You can still get your COPIES of the new edition by visiting The Ultimate Sales Machine.

P.p.s. Or you can get really clever and send the new edition to your clients or prospects as a gift and get your bulk orders HERE.

Continued Learning:  Comedy & Cold Calling: How to Win Your Best Buyer with Creativity and Laughter

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TRANSCRIPT:

*this transcript was mostly generated by AI, please excuse any mistakes

Amanda: Hello, Amanda Holmes here of Chet Holmes International. We have your daily dose of the Ultimate Sales Machine with Bob Sears. 

Bob: Yay. Thank you. I’m 

Amanda: so excited.

Bob: to do, 

Amanda: Ah, he was one of our top superstars back in the day with my father, and then he went on to do brilliant things traveling around the world, speaking on the most magnificent stages. And now he works with Business Nitrogen, who is a partner of ours.

So what is your quote? 

Bob: This one is you cannot close. If you’re not leading, don’t let the prospect lead. And I see this all the time, especially when we’re doing cold calling, by the way. I like to call it Gold calling because when you cold call, that’s a mindset. But when you’re gold calling, you’re one call away for really reaching the people you wanna lead or get to. Now, here’s the challenge. When you actually have a secretary or a personal assistant say, What’s this in regards to? You need to ask a different question because now they’re leading the conversation.

Remember this, whoever is asking the questions is leading the conversation. You cannot close if you’re not leading the

conversation. And sometimes people know that, but they don’t do it.

Amanda:  Okay, So what would be one of the things that they would say if you’re, If they’re asking then what would you do?

Bob: So if you have a secretary and you’re gonna call, and I wanna speak to John cuz by the way, you should also just call like you know the person.

So you go, Hey, I wanna speak to John. They’re gonna say, What’s this in regards to? The normal approach is you start going into what it’s about. I would say, What’s your name? And then they’re gonna tell me their name. Susan,  I’m gonna say I need to talk to John because this is extremely important.

Now can I speak to him? And then she’s gonna keep going with questions back and forth. And what you wanna do is make sure that you are leading the conversation so at the end the day, you are in control. 

Amanda: Ooh, gold. Not only calling, but gold mine, he just gave us again, with your daily dose of the ultimate sales.

Thank you, Bob.

Thank you.