Have you ever heard the saying, ‘It’s not what you know, it’s who you know’?
Occasionally, it’s used in business to show that the connections and relationships you have might be more important than the knowledge you’ve acquired.
In today’s daily dose of The Ultimate Sales Machine, Christopher Kai shares his key takeaway from the book and how he used this strategy to get a Saudi prince to say YES to his pitch!
Enjoy!
P.S. You can still get your COPIES of the new edition by visiting The Ultimate Sales Machine.
P.p.s. Or you can get really clever and send the new edition to your clients or prospects as a gift and get your bulk orders HERE.
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TRANSCRIPT:
*this transcript was mostly generated by AI, please excuse any mistakes 
[00:00:00]
Amanda: Hello. Amanda Holmes here, CEO of Chet Homes International. We have our daily dose of the Ultimate Sales Machine. I have with me, Christopher Kai. We were walking through the hall and he said, I know that book. Can you give what was your takeaway? You said, I never forgot this. Yeah. Can you share
Christopher Kai: it?
Amanda: First
Christopher Kai: of all, she’s being humble, meaning when I walked up to, I was like, Oh my gosh, Amanda, your book is so amazing. Literally, I bought that so many years ago. I gave it to all my sales team, and the one tip that you wanna know, if you wanna raise your brand, make more money and inspire people is that you have to leverage certain contacts you reached out to.
Meaning if you wanna work for American Express, you can say, I’m reaching out to Google and I’m in talks. You never wanna lie, but you’re essentially saying that you’re in talks with Google and American Express will be more excited to work with you. But if you say you emailed Google, Marcus Express, New York Life, Microsoft, and you say, I’m in talks with all these companies, the person that you are reaching out to, they’ll much be more inclined to work with you.
Because if you don’t, you’re not gonna get noticed. I’ve used [00:01:00] this in my own life. I teach people how to speak. I literally pitched a $200,000 project to a Saudi prince using this method, and they said yes. So keep in mind that if you use strategies that are perennial, timeless, And practical, you’ll not only crush sales, you’ll be on the top of the world because of this phenomenal book.
And the biggest thing about this book, which is not like other sales books in the sales world, they’re always trying to sell you something, which is fine because it’s all sales. But in this book, there’s so much stuff since in depth it’s like the Bible of sale. So make sure you watch this book, read this book, most point, apply this book cuz it will change not just your life but everyone around you.
Amanda: Wow,
Christopher Kai: where
Amanda: do we find you? Where are
on that?
Christopher Kai: Christopherkai.com. So last name is K A I. First name is Christopher. Make sure you check out this phenomenal book, because it’s one of those books where if you just read one sales book, this is the one.
Christopher Kai: Thank
Amanda: you. just
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