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Continued Learning:  Marketing and Sales are One in The Same: How David Asarnow Has Created **SEVEN** Million Dollar Funnels

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TRANSCRIPT:

*this transcript was mostly generated by AI, please excuse any mistakes

Amanda: [00:00:00] Amanda Holmes here, CEO of Chet Holmes International, and we have the Daily Dose of the Ultimate Sales Machine. I have with me David Asarnow CEO of Business Nitrogen, and three different eight figure businesses.

His agency has had the most Two Comma Club awards, which means that you’ve generated a million dollars online through a funnel. We are here at Funnel Hacking Live. You were going to give a quote

David Asarnow: From the book.

It’s not only the book it’s what I think of your dad. Yeah. This is what I think of. Okay. So the quote is, Mastery is not about being special or more gifted than anyone else. 

Okay. And I bring that up because so many people think that they have to be more gifted. They have to be special in order to have success.

Mastery is a direct result of pigheaded discipline and determination. 

It

Amanda: So I love that.

And obviously you have the pigheadedness to continue to follow up. And get actual results from people instead of just [00:01:00] saying, Yeah, we grow things and there’s smoke and yours. Sure. So what does it take to actually get that success for clients? Because that must 

David Asarnow: ring 

Amanda: true 

David Asarnow: for you.

for your I think it, it’s two things. It’s one for clients. And is an entrepreneur or a business owner, If you’re looking at this, you have to look at who you’re attracting on your team. Do they have that core value that they’re willing to do whatever it takes? Are they going to quit when the going gets tough?

Because guess what? The tough’s gonna get going all the time. It. It happens every single day. Yeah. It happens in life. It happens in business. And so many times when you bring about clients, when someone comes to us, first of all, we work with clients that start at seven figures and up. Yep. Why? Because frankly, once they have, they’re airborne, it’s much easier to double, triple, 10X their business.

And one of the challenges I’ll ask people up front is they’ll come with these big dreamy goals and I’ll say, if you wanna achieve that, you can, However, it’s gonna take you a lot more work, and you’re going to [00:02:00] have downs as well. And they’ll say, Yes, I’m really committed.

I’m willing to do whatever it takes. I then I’ll ask them, Why are you committed? Why do you wanna do this? Because here’s the thing that I know. It’s much easier to have pick headed discipline and determination. If you have a strong ” Why you want to do something”.

Amanda: Awesome. Can you give an example of a client or yourself?

Sure where you were trying to get towards the goal and something knocked you down, which you thought, Okay, maybe I can’t do this, but then. Had the pigheadedness 

get through it.

David Asarnow: Yeah. This is really interesting story and it happens to do with your dad. Oh, awesome. Okay. So I was in corporate America.

12 years. Then I was a hired gun president and CEO of a company, raised capital, built a business, and then I decided I wanted to become a speaker. The funniest thing, I was scared to get up in front of the room in college and got a C in public speaking. Okay. Okay. And I was having the challenges of going out there and figuring out what my [00:03:00] platform was.

Okay. I did get an opportunity, I was a speaker training program and I met your dad at Speaker’s author’s networking group. And besides him saying, You should come work for me, and I said, No, I gotta do this on my own. Obviously, today I am a speaker, but one of the reasons why, I was willing to let my ego get out of the way.

And say, I don’t have to go alone. I can learn through helping someone else build their business and do what I do. And as you and I talked about the other night, if you think about being able to do two and a half to three hour trainings, four to six times a week. Through that repetition you achieve success. My pigheaded discipline and determination is, a few years later I was speaking on big stages. I had hundreds and then thousands of people in the room. Yeah. And now I know that I’m able to create more leverage, one to many. And helping people see, believe, and instill in them [00:04:00] why having that pigheaded discipline and termination is so important to the success, and then having them anchor into their core belief and the why they’re doing what they’re doing.

Amanda: So what would be a good action step for anybody that’s watching this around, incorporating that into their lives?

David Asarnow: Anchor into your WHY. Why do you wanna do what you wanna do? And then when the going gets tough, put that up on your wall. Put your why up on your wall in front of you, in front of your computer.

So every day when you’re looking at your computer, you see why you’re doing it. It’s a vision board, a dream board. Your family, your kids. Whatever it is, anchor into that every day because when you get the nose, when you anchor into that, remember it’s, you’re not doing this for yourself. You’re doing this for the vision, the why, the who’s that are in your life.

It makes it much easier to not to hear the defeats and focus in on your prize and just continue doing what you need to do to make it happen.

Amanda: There you go. Another daily dose of the ultimate sales 

David Asarnow: machine.

Boom.