[PODCAST] Sell 200% More with Each Client

by | May 7, 2022 | Blog

In celebration of Core Story Bootcamp we’ll have the next couple weeks celebrating clients that went through the bootcamp sharing their wise knowledge on topics you’ll learn in to hear about.

This week’s topic is on word of mouth.

Majority of businesses would love to have word of mouth clients (especially since they spend 200% more).

And yet only 6% ever have a plan for how to gain more of them!

Tune in for this week with the absolutely brilliant Julie Anne Eason on the 3 critical components of a word of mouth campaign.

I first met Julie when I was looking to finish The Ultimate Sales Machine and felt I’d never get it done.

She helped me finish that masterpiece and she’s gone on to assist me to craft the curriculum for both Core Story and Dream 100 Bootcamps.

Her ability to innovate, take complex situations and turn them into masterpieces, is something everyone that comes into contact with her recognizes.

Maybe you’ve heard of Russell Brunson, or read his first book Dot Com Secrets, she was the ghost writer of that book along with a long list over the last 30 years.

Sit back and listen to this week’s podcast here.

P.S. If you didn’t get your Core Story Bootcamp ticket, you can pick that up HERE.

Continued Learning: How Troy Aberle Sold $8.4M in Two Weeks Using This Exact Education-based Sales Pitch


  • Want to know what’s keeping you from doubling your sales in the next 12 months? Take our quick QUIZ to get answers: Howtodoublesales.com
  • If you’d like to have a profound breakthrough in your business, schedule your breakthrough call with a LIVE expert here: Chetholmes.com/Breakthrough
  • Claim your FREE chapter 4 from the top 10 most recommended marketing and sales books of all time! Visit: Ultimatesalesmachine.com to find out how you Create 9X More Impact from every move you’re already making to win clients!


*this transcript was mostly generated by AI, please excuse any mistakes smile

So you sell one book or you give one book away and you’ve actually probably got seven to nine people that are going to read that.

And you have no idea who they are. Wow. 

I can attest to that because half the time they say I read the ultimate sales machine, but I lent it out to my son or to my coworker, to my, and I had to buy another one. That’s totally true I hear it all the time.  

Welcome everybody. I am so thrilled to have one of my new closest confidants. I must say ever since I met Julie Eason, it has been love. It’s just been love. Love at first sight. Love continuing I’ve told this to your husband, so he knows.

And you will fall in love with her too today. We’re going to talk about the three critical components that drive successful word of mouth campaigns. Julianne Easton has been in the marketing realm for decades now, 30 years and not. In a copywriting standpoint in a everything from SEO to, oh my God.

Books massively. Maybe you’ve heard of Russell Brunson and traffic secrets and the first one dotcom secrets. The next thank you. Dot com secrets. I didn’t do traffic secrets. Oh sorry. Sorry. Dot com. secrets.com. Secrets was written ghost written by Julie. Oh my.

How do we encapsulate you in such a small period of time is,

I guess what I love about you is it’s as if you take these complex, crazy things that are circling around in my brain and you make them so simple and easy to understand, and people see it with books, no wonder you gravitated towards books, the fact that you love them, but then also. There’s so many people that want to write books, and yet it’s such a long process, or they can’t figure out how to get it into a book, or let’s say that they spend all the time to create a book.

And then on the back end, nobody really wants to read the book or is even interested in the book. So what creates a brilliant book? You have this. The superhuman capability to take that and just the genius extractor, right? Or the innovation ferry, whatever we call you, it’s just like you take them and you make it so simple to understand and digest.

No wonder Russell’s book turned into a huge empire, right? A great success story of ClickFunnels being the number one company, fastest growing company in the United States. I think it was in 2019. That book was a crucial part of it. And what I’ve experienced from you assisting me with the ultimate sales machine.

I swear that book wouldn’t be done. It still would be, I’d still be reworking the manuscript. If I hadn’t met you and you’d come into my world is such a blessing. And from then on we’ve created courses and bootcamps and just so many wonderful things have come from meeting you. So I’m so grateful that you hopped on with me so I can share your brilliance with our.

World. So thank you, Julie, for being here. Thank you. What an 

amazing intro. I just need you to be my hype person for the rest of my life. 

I haven’t. I been for 

Alaska. I think you have been for a long time. 

So. Part of this title of the three critical components of successful word of mouth. So you had gone through our bootcamp after helping me craft it.

You went through it. And then at the end, we do this stadium pitch challenge to see who can win and yours was voted the most compelling based on everything that we learned through the core story. So I’m sure everybody’s just waiting, going, Julia. I want to understand word of mouth. Nobody’s talking about word of mouth really, and how to make a captivating word of mouth.

Can you, can we dive into 

that? Absolutely. So, first of all, why do you want word of mouth? Like who cares? Right? Like what is, I mean, it’s, I always start with the end in mind. I always start with the goal. Like, why do we care about word of mouth before we start building something like a campaign or any, anything.

Right. So. I didn’t know this stuff until I went through the core story bootcamp. Like I had no idea cause I had never, I mean, I’ve researched before, obviously for books and for sales letters and things, but I’d never actually like focused on market data and actually understood the power of it until.

Like I helped you craft it. And then we went through it and I feel like I’ve been through it so many times now that it’s like, oh, I totally understand the importance of market data and how well it works, but the stuff that I found cause wonder where do we start with core stories of any kind, right.

We start with global pain. Who’s your audience and what are they worried about Well, all of the people in the marketing world and in the business world in general are just desperate for qualified leads. They just that’s their biggest number one pain is they want qualified leads. Right. Cool. So how do you get qualified leads while there’s.

Paid traffic and there’s organic traffic and there’s media, and there’s a few things. So I just started dart, started digging into things and looking into the market data. Like you give us time during the bootcamp to do that, which is amazing. I found out that word of mouth customers paid 200% more than any other kind of.

customer any other way. Like that alone was enough reason for me to go. All right. Word of mouth is like the bomb because that’s an amazing statistic that, that, you know, you can get someone in from an ad and you can get somebody in where they just had a friend who recommended you. That person’s going to spend more money, right?

I mean, with ads aren’t we like excited if we get like two times the ROI from an ad. So, 

so that’s more market data. I’m like, I’m going to look down because I want to make sure I don’t get it wrong. Cause I’m like a stickler for that stuff. But like 67% of marketing executives agree that word of mouth marketing is the best way to advertise the best 6% say they mastered it.

So that’s the way to do it, but we don’t know how, because what are they doing? They’re trying to figure out the tactics and it’s not about tactics. It’s about strategy and it’s about simplifying things. And so I kept digging, right. I kept digging for more market data. Why do we care about this stuff?

Well, we got paid ads, right? What’s the problem with paid ads, 69% of consumers don’t trust, any kind of adverse. 60% of ads are blocked with ad blockers. So they’re not even seeing them. And then like, it was just killing me, like organic reach on Facebook. For example, if you just want to do organic traffic.

Fell from 12% to 2.8% genes. So nobody’s like it, you’re doing all this work to put out the best ads and put out the most content. And you’re trying to just push and push. And what is that doing? It’s making noise, right? We have so much noise. 

And so when you’re working in the book world, one of the things I love to say is that you know, you’re pulling people away from the noise and you’re getting them to be in a S in a quiet place.

Hopefully. It’s just you and them, like I say, it’s a hundred percent engagement, right? Everybody wants engagement. Well, when it’s a book, it’s you and them, and that’s it. And they’re engaged as long as you don’t bore them. And as long as you’re making you’re entertaining, you’re making things fun for them to read.

And you’re also making like important points that are going to help them. I mean, I’m in the non-fiction world, I’m not writing science fiction. I’m writing business books. Right. So I’m teaching them. So the word of mouth is huge because book, and this is why this is where I connected everything. Right. I like to bridge things.

I can take ideas and I bridge them together to make something that’s never been made before. And that connection I made was I know that in the book, world books are passed around nine times, nine times before. die So you sell one book or you give one book away and you’ve actually probably got seven to nine people that are going to read that.

And you have no idea who they are. Wow. 

I can attest to that because half the time they say I read the ultimate sales machine, but I lent it out to my son or to my coworker, to my, and I had to buy another one. That’s totally true I hear it all the time. 

I had a a lady that I knew. I wasn’t really good friends with her or anything, but she wrote a book.

She was she was an accountant in somewhere in Texas. I think it was Dallas or something. And she wrote a little bit of a little book specifically for women to to help them with their finances. And she had a little ad in the back for her own business. This was a long time ago. I don’t know if she still does it, but she literally would leave those books in airplane pockets in the seat.

Just leave them there. And she got more business from people just going to, I found this book. I don’t even know where I found it but your, you know, your name was in the back and it was such good information I had to call you. So I knew that books were, are just a way that word of mouth. It just naturally follows on one of the most recommended things on the planet is books.

Right? If you read a really good book, I don’t care what genre it’s in, or if it’s fiction or nonfiction, you’re going to tell all your friends. 

But there is some thing. So one thing is books, but then also the, you are so brilliant. I’ve right. I worked with you on the book and then I work with you again in our boot camps.

And I’ve worked with you again on the core story side, because there’s something about how you understand the human psyche, like the human brain and how it operates. Are there some clarities of these are the through. Yeah. Okay. What is it 

we want to know? I do want to know the three components. People look for like the right ads or what’s the right copy or what’s the magic words and all those things.

You need three things, your whatever it is that you’re talking about, it needs to be easy. And these, we easy to understand if they don’t understand it, you’re dug in the water. It needs to be easy to remember because if you want them to pass it along, They have to be able to remember it and keep it front of mine.

And it needs to be easy to pass along. Meaning there needs to be some kind of a vehicle used to be that you had business cards and you could put something memorable on the back of it. Now we have books that people are basically using like business cards. It might be a link that people can pass along a link.

That’s easy to remember making pretty links that are, you know, your website’s slash. Apply. If you’re sending them to an application funnel rather than some crazy long URL that we can’t remember, it has to be memorable and easy to pass along. And those are the three things that, that are going to drive that word of mouth.

So it has to be simple, whatever it is that you’re talking about has to have frameworks and stories and things that help trigger people’s memories so that they’re like, oh yeah, I was just learning about this particular problem over here. And you should go check out that person’s business.

Right. I love that. Casey brown. I see in the audience, she gave us little hearts attack to say a low she helped me out the other day. She was absolutely wonderful. I’m so grateful. Okay. So when you’re saying this, I’m like relaying back to the times that I’ve worked with you and I’ve been like, yes, Obviously, but I do find it fascinating.

So when I think of my father’s methodology, he taught the buyer’s pyramid, you know, the 3% that are interested now and people remember that pyramid and it’s so simple and yet so profound. And then when I started working with you, right, how do we adjust the ultimate sales machine? Right, but you brought up to me, which I find fascinating is the whole concept that 15 years ago, when my father put up the book, there was so much information.

Right. Can you share a bit about that? Because this has been a reoccurring theme that we’ve been working together on. Do you know where I’m going? Yeah. Well, 

pretty much re generating your initial. Your entire company, really? Because the focus used to be in the eighties and the seventies and even, you know, way, way back you, the internet wasn’t here, we didn’t have access to all the information.

Right. We did not have. All the things that we have today. And so, if a business person was going to sell something, like, say a core story or speaking, you know, a conference or something, they wanted to see to appear like they had. And hopefully they did have all the answers, right. They wanted to be the one that had all the information that you needed to succeed.

That’s how gurus are built. That’s how, you know, experts are built is by having all the information. Well now, We have every in every piece of information that ever needs to be known is on the internet. We can all find all of this information. It is not necessarily hard. What’s hard. Excuse me. What’s hard is understanding what to do with all that information.

What’s hard is knowing what the context is. What’s hard is knowing why we should even care. And what’s really hard is getting people to pay attention long enough that you can relay that to. Like newsletters in the old days, email newsletters and even print newsletters. We’re all about how much information can I pack into it?

Now we have curated newsletters and this is, I can’t remember who it was. I think it was Copyblogger was the first place I heard this where email newsletters are now more valuable if they are curations. And like you’re the one who’s giving the context of all the information. You’re the one who’s picking and choosing.

In your niche, what’s the best news articles, the best blogs, the best YouTube videos, all the things that people need to know in that niche, what are they? So I have publishing newsletter that comes to me and every week it’s a collection of the most important things I need to know during the week.

Now, did that company write those things? No. They went out and found them. They’re the curators. They’re making it easier for me to be better at. And so it’s just the information thing has flipped. You were smart and you could charge high prices. If you knew all the information, now you charge higher prices.

If you can contextualize the information and make it super simple for people to get it, they need to understand it. 

Yep. And I’ve experienced that right? With core story. This is a great example. So my father helped 60 of the fortune 500 build out core stories. Right. And it was all about the most information possible.

So everyone got educated and all of these, if you showed them that much information, like let’s say 150 slide PowerPoint deck. You’re like, wow, that person knows a lot. Today, we have so much information. It’s so hard. So you have been a part of this process to go, okay, how do we simplify? So now people don’t want 150 PowerPoint deck.

They want 15 slides that are the most powerful, succinct on task. On point, get me to where I need to go. And bam, they’re ready to buy. And I found this really fascinating because also. I see this theme also with my father, having 12 core competencies to double sales, every chapter is another way to double sales and I’m focusing in on, okay.

Core story is one thing that we do unlike anyone else, let’s talk about messaging because that’s timeless across any medium, right. And then also dream 100 and we’ve just kind of narrowed in and got hyper-focused. There’s so much noise out there. So, and that’s been because of you, you’ve helped me navigate this contextualization of what people, how people are taking in information and how are they retaining it.

And that has gone beyond just the book which we did in the book. And I can’t wait for people to see it. And August. And by the way, it wouldn’t have gone out. If it weren’t for Julie understanding the five author freak outs. Cause I have, I experienced every single one of them and Julie is coming out with a book, the five author freak outs.

So if you’ve ever thought about writing a book, you should definitely read her book because it’s obvious that we go through several. I’m still going through the author 

freakout. You’re still in four. You’re almost to five. You’re almost through.

So brilliant people that I work with, my clients, like people like you are, you’re so good at what you do. You’re so brilliant, but you get stuck inside of. All your genius. I mean, it’s so easy. We all get overwhelmed by everything these days, because I mean, we have hundreds of thousands of pieces of information just bombarding us all the time.

Right. And so it’s hard enough to shut out the external, but when our own internal thoughts, when we know so much and we want to share so much and we want to give so much and we want to help people so much. We just want to say everything. Like we want to give them everything and the problem and the way, the reason that people get freaked out and the people, the reason that they go through writer’s block or any kind of block, whether you’re writing a funnel or a webinar or a book or whatever it is, it doesn’t matter is that you get a log jam in your brain.

It’s not that you don’t know enough, or you don’t know what to say, or you don’t know the right thing to say, it’s that, you know, too much to say. And it all wants to come out at once. Because you care and you really want people to get this. And the problem is that if you don’t like have a really strong filter, Between your brain and your fingers, you know, or your brain and your mouth to where you’re only saying things in the way that people need to receive them.


Like frameworks. Can you explain framework and give an example because it’s, so yeah, this has been a crucial thing I’ve been learning from you studying for. 

Well, you’re already talking and frameworks. Your dad was brilliant at frameworks, the buyer’s pyramid, right? We, so we started with the buyer’s pyramid where you have 3% of the people actually care what you’re talking about.

Right. So what did we do when we started going through the book? And then we went through the core story bootcamp, we took that buyer’s pyramid and we flipped it upside down to make the phone. Right to make the global pain is where we’re going to capture the most number of people in the targeted pain is where we’re going to, we’re going to narrow it down and really start talking to people.

And then the solution. And the the setting of the buyer’s guide, I’m getting, they’re sending 

the buyers, don’t know about it. So 

all of that. So there’s a framework that you go through and because of the fact that it is a visual aid, we can see it and we know what the steps are. See, I was able to remember that the framework, for course, that’s a lot of information to remember, like global pain targeted pain solutions, buyer’s guide call to action.

Like that’s a lot to remember and to know what it means, but because it’s in a framework and because you keep showing that framework and we have that visual and we know what it is, and we know what everything means because we have context. I can remember it and I can tell other people. 

So this is a crucial part for CEOs as well, right?

Like they understand there are they’re brilliant, but then when they try to discern their, why they are brilliant at what they do to a head of marketing or to their sales team, they flounder because they lack the structure to explain what usually is very obvious to them. Right. 

Yeah. And the more obvious the harder it is, I think, because like, well, I get this, why doesn’t everybody else get it?

Or I get it. And I, and it’s really important that they understand all these things, these 17 things, what. I can’t listen to 17 things all at once. They have to have progressions. That’s a framework, a step-by-step is a framework. Another framework that we use is pillars. So like if you have four core pillars, you know, or if you have I like to use anything that’s visual.

Like you have the little quadrant graphs, those are frameworks. When I’m talking to nonfiction writers with businesses, I’m like, you can make anything into a framework. You can make geography into a framework if you’re writing a if your habit, I like to say, if you have a bicycle shop, right, and you want to write a book, how’s the book and bicycles.

Well, if that book is geographically located to the Northeast of the United States, like the top 50 bike rides in new. Right. People are going to be excited about that. There maybe that’s a blog post. Maybe it’s a book, whatever it is, but people are going to be excited about that. And then you are the source of that information.

And so CEOs can bless you guys. Like just, I think it really needs an outside perspective. I think that people get just stuck in their own heads. When that, when they come to me, they’re like, I know I need to write. But I don’t know what to say, or I’ve written a manuscript and I don’t think it’s any good or I really want, and I’m, you know, I don’t know what to sell after the book.

So that’s the other crime in my world is when you write a book and it’s really great. And then either you don’t lead them in. Yeah, I have a framework called inspire, educate, sell, right? This is my three pillars of what I do. Everything in my world is designed to inspire people to believe that they can do whatever it is that you want them to do.

I write specifically so that they believe that they can do it so inspire. Then I educate them how to do it, because if they don’t know how they’re going to go somewhere else, right. And then I sell education, resources and support. So they actually do. Don’t inspire, educate and sell in a book or in a webinar or in a landing page.

Anything they’re either going to be like, oh yes, I really want to do this. And I have no idea how so I’m going to go to a competitor and figure it out where they’re going to go. I really want to do this. I believe I can do this. I know how to do this. And this person hasn’t given me anything else to buy.

So inspire, educate, sell is a framework that I use and people go, oh, Yeah. Like, of course we need that. That’s why, when you know, you have a really good framework is when people go, well, of course, that’s obvious, duh, 

I love that. You say that because it’s not the not obvious. That’s all, but when you get there and they’re like, well, duh, like, so you gave me a framework for the bootcamps, right?

So every book. It’s a framework of learn it, build it, use it right at the beginning, we teach something and then you build the actual marketing or sales asset on the call and then use it to implement into sales and marketing so that you sell immediately. And because of your ability to understand frameworks and meshed through what I know about core story, we actually had.

I’m going to show another pretty soon market data that proves that our framework and your framework methodology works. So, if people go through a course, an average amount of people, 4% actually finish a course. That’s like, 

it’s pitiful. It’s like nobody finishes courses 

terrible. And then that’s just finishing courses, not mentioning like the actual results of the course.

Right? So we did a survey of all the people that went through the core story. 42% of them generated leads within the first 30 days. That’s 10 X, right? Because of what I mean, I wouldn’t have done that without you hands down. 

It wouldn’t have happened. I just think that what’s brilliant about the bootcamp methodology is that it’s different than a course because a hundred percent of those people who took that survey.

Finished the course, you have a hundred percent completion rate. Whereas most courses it’s 4%. And the reason why is because you’re working with high level individuals, high achievers, people who are wanting to do things. So they’re motivated because they know that they’re going to get some incredible results out of this.

And also they know that they’re not going to learn something and then have to carve out time later today. Yeah, as the bootcamp is all about, do it in class as much as possible. Do your homework in class. So you don’t have to do it later because none of us have time. If we’re carving out, what was it, two hours a week to learn this stuff.

And, but that’s great. But if we can learn it and implement it and see results before the next class, that’s crazy. It’s amazing. And we took, so we took that same. Methodology and we’ve, I’ve used it with Pablo’s bootcamp relationship flywheel. It’s the same kind of results where people are just, they’re building it and they’re going, and they’re going and they’re going, and it’s so much better than courses so much better.

That’s why, 

I mean, I’m so grateful for you that you’ve been a part of this whole process. So not only did so I was writing the book, right. And you were just guiding me all the way you just gave me the structure. You know, I looked at chapter seven and went all my dad is talking about his radio and television.

And it’s like, what am I going to do with this chapter? Like the internet websites is two words in his book. Like, how do I turn this into what happened over these last 15 years? And you’re like, oh, it’s very simple. Right? Every seven Western marketing is there a sub chapter, and this is how you follow it.

You start with a concept, you give an example and then you follow up with saying what you said, and then let’s do a checklist. Oh, duh. Right. The dull happens, but it’s not done. It’s like being brilliant and understanding it. And then I recognize that is something that isn’t just book worthy. Like it’s also then all of your systems behind that.

So that’s why I keep bringing you with me going, like, let’s be a part of this. Cause I also think 90% of businesses do not sell. And yet 68% of business owners want to sell their business. And you know, what I think is because they can’t get what’s in their head, out of their head, into an organization, it’s a rare breed that they can create what we call the three-piece policies, procedures, and planning, because they’re so stuck in their minds of their own genius.

They can’t get out of their own way to distill what they’re thinking in a very organized. Framework fashion. So it’s not only just for your prospects to understand your frameworks. It’s also internally amongst your staff. So I haven’t yet anybody 

who’s ever going to buy your business, like they have to, you have to be able to succinctly clearly easily make some buyer understand why your business is worth anything.

Why is your business value? How and so like writing anything that is going out to an investor or to somebody who’s going to buy your company, that is a whole different way of communicating than communicating with your team or communicating with your with your prospects. But the, but you want to use similar frameworks and similar languaging so that it becomes part of your culture and it becomes like core story.

Now you’re never going to. Use using these frameworks, you’re going to have those frameworks forever. And whenever anybody comes in, they’re going to, oh my gosh, I learned it from the book. I learned it from a bootcamp. Somebody else told me about this. You know, this use it or learn it, use it, build it, learn it, build it, use it.

And I got to know what that is. Like your courses have incredible completion rates. How does that happen? You’re always going to have that. And you’re going to be able to use that. If you ever decide that you wanted to sell the. But if you’re not able to communicate in frameworks to somebody who wants to buy a company the same way that you communicate in frameworks to get anything done.

I mean, people just using, depending on how many layers, like speaking to your sales team, you’ve got to use framework. So they understand. And remember our brains are only designed to hold a certain amount of information in the front of the brains. Like we can only remember so many things, right. And so if you have.

Sales scripts, or you have 27 steps to the sale or whatever. And it’s just so complicated. You’re not going to get the results that you want. No matter how much money you spend on those sales scripts, no matter how impressive they are, if it’s not something that is making sense to the person on the other end, if they’re confused at all, they’re not buying, they’re just not going to.

So like it’s getting more and more to the point where the simplest message wins. Like, especially if you’re in a crowded market, why would I pick you over somebody else? If I completely don’t get what you do,

I’m only going to go to the one that I understand. Cause they make me, it makes me feel smart. We all like to feel smart. We get dopamine rush rushes. When that happens, when we understand we, we feel good, we feel a part of it. We feel smart. Whereas in the old days when we wanted to inundate people with information, because that made us look so.

And they didn’t have access to that information. Now everybody’s equal. The playing field is equal. We all have the same access. 

And then also for everyone listening to so my father used to always say, give your best stuff for free, which was hard, a hard concept to believe he picked chapter four. He said, this is the best chapter in this whole book.

He gave that one for free. People want to covet their information. Cause other people will find out well, if nobody finds out, nobody will find out nobody’s 

going to buy it. They don’t find out. 

So what you’re saying is brilliant. What is your brilliance? Figure out how to describe it in a way that’s a framework and then start training prospects, staff, internal staff, right?

Your own self to repeat that framework over and over again, people know the dream 100. Cause my father explained it on stages for three decades. Right. And then people passed the doc. 

We just talked about onstage is still, so yeah, it’s during 100 and plus it’s a really great name. It’s super memorable.

It’s super easy to pass along. It’s just, there’s a story and there’s a story behind it. Exactly. Exactly. 

Wow, this has been so good. So if people want to find it Julie, I will have to put it on the screen, the waist it’s Julie, and with an E a N E ESN. There’s another E a S O n.com. Cause Julie’s just absolutely brilliant.

You can find her on LinkedIn as well. I know you’re coming out with a podcast as well. 

Yeah. That’s going to be all about. Writing. So for people who are listening to this who maybe are copywriters or ghost writers, or who want to write fiction or want to write a book for any reason, actually, if you’re probably a business person listening to this, cause that’s who Amanda loves to talk to.

On Giuliani, sun.com, you’ll find my other book, the profit, or the profitable business author, which you can grab a hold of. And that goes through all the steps of how to write a book. How to publish it and how to create back end products that actually generate cash because most books don’t make a lot of money, but they missed that piece.

And I’m seeing Pablo saying two of my favorites, publican and Jonathan Dawson. Who’s another, he said, I love talking about practicing the dream 100 strategy. He’s brilliant at it, but he’s also brilliant at creating frameworks. He was actually our podcast two weeks ago. Yeah, his whole methodology around selling and then using social to sell his, like his cell.

Oh, that’s how we met. I went to pinnacle his event and I’m, and then they introduced me, right. That whole stream of random people that led me to 

you and like three or four people that passed along. And like that’s again being memorable, right? It’s again, it’s word of mouth. It, we never would’ve met if it weren’t for people saying, oh, you should talk to you should say you’re having trouble with your book. Oh my God. You need to talk to Julie that never would have happened if it weren’t for people passing things along through whatever. 

Hey, Jonathan saying, that’s awesome. Awesome. Jonathan, because of your event, I’ve finished my book with Julie. We created these bootcamps because of Julie we’re completely re-imagining core story because of Julie, like she’s been a whole part and it came through word of mouth and it came through pinnacle society.

So. Wow, full circle. That’s so wonderful. Any, oh man, I hate to say any last nugget, but there’s. Is there anything that you feel that we missed out on that people just need to know? Business owners need 

to know? I think one of the brilliant things that you do all the time is you test out the messaging to see if you get that.

Spark of recognition. You are constantly on Instagram going well. So there’s this thing and you’ll just test it and I know you’re testing it. Nobody, maybe nobody else knows it, but you’re just trying to see if people resonate with it or if they understand it, or if you get what and people are just like, I don’t understand what that last post was about.

So you’re constantly in the mode of will people get. So those three critical components, just like you said, easy to understand, easy to remember, easy to pass along if they get it and they go, well, duh, that makes total sense. Of course. Then you have a home run. 

I love that. You just said that too. I mean, you can spend $200,000 on a focus group or you could go to your Instagram or your Facebook and ask for a poll for free.

All the time and they love giving you feedback. Like, how is this possible that I have this tool that I can test all the time. I love what 

you just said. You imagine what your dad would have done. Oh my God. I have no, I can’t. I just, it blows my mind, like seriously. Yeah. 

Yes. Well, I hope that we’re doing him some justice, which I’m pretty sure from the results that we’re getting that we are.

So, it probably was saying yes, social media, agile feedback loop. Pablo’s amazing at this. So on the first week of the core story bootcamp, he had a click where he realized how he could explain it. His service better which I could go deep into that. But he did a LinkedIn post and the next week he had 55 people raising their hand saying that they wanted to work with him, which was like the highest converting post he’d ever had on LinkedIn.

And he posted a lot. So it was such a great story. Beat, be the stage.live and Jonathan saying, being memorable, being worth endorsing. Some people are memorable for all the wrong reasons. 

So true. Oh my gosh. And that goes with how you’re communicating and your books as well. Like, like here’s the thing.

This is why I started doing what I do is because there were all of these gurus out there that were saying, you need to use your book as a business card and you can write a book in a weekend and here’s some templates and like, The most God awful books were being written. I have people come to me and I hate saying that cause I love books and I love authors, but I had people come to me and they’re like, yeah, I wrote a book, but I don’t ever show it to anybody.

I don’t even it’s. I want to write another one. Like they’re embarrassed by their own work because they were told that it’s so easy and it’s so fast and it can be easy and fast and it can be a joy, but you’re going to hit those. And you’re going to have places where you question yourself and you’re going to get stuck.

And that’s what I do. I just sort of pull, I pull the spaghetti brain and to make it into a nice combed out.

Awesome. Ah, this has been such a pleasure. Thank you so much, Julie, go follow her. Ju is it Julie, Annie sin on LinkedIn 

too. And it is, yeah. The reason behind that is because way back when I first started writing, there was a Julie Easton who was a pretty well-known journalist. And I was like, well, I have to have.

I have to have my own name and I have to have a URL and all these things. Yeah. I had actually, we didn’t even say URL. Then we said, I have to have a website address, a worldwide web address website, two words started to get Giuliani sin. And then now I know better now. I’m like, oh, there’s too many EAs. Oh, People find me 


That’s okay. They find me on Instagram, even though I’m AmanditaHomes. Find me through my salsa, the name. Well, such a pleasure. Thank you so much. Everybody check out Julie. She is unbelievably amazing. And if you happen to go into Core Story World with us, you might even get the chance to work with her.

It’s amazing. 


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