[PODCAST] How a Company of 20Yr Olds Spend $150k a Day on Ads

by | Dec 9, 2021 | Blog | 0 comments

Do you ever wish you had a better team? 

A better business partner? 

Meet the WiFi Executives. 

Chris Eom, Andrew Wright, James Yun – this successful trio of men works together to scale up to spend $150,000 a day on Ads! 

I met them on a yacht in San Diego.

It was a chartered boat full of the most successful business owners in the industry. 

Pete Vargas started the auction for a painting that proceeds would be donated to charity.

To everyone’s utter surprise, the youngest men in the room won the auction at $175,000.

Everyone was literally baffled that these three young boys would drop nearly the cost of a small house on a painting for charity.

That’s when I knew they had not only heart but success to back it up.

You’ll hear in the interview about how their partnership came to be, how they’re able to scale so incredibly fast, and how each of them plays their role to make them a powerful force.

It’s a great light-hearted interview that will teach you a bit about creating record-breaking ads and the kismet bond of a great team.

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    TRANSCRIPT:

    [00:00] Amanda Holmes: And what kind of ad spend are you spending right now? 

    [00:04] Andrew Wright: Right now, we spend around a hundred, 250k on ads.

    [00:09] Chris Eom: I think the highest that we spent, do you remember James? He knows all the numbers.

    [00:12] James Yun: Like five, 600k a day. That was like the most, obviously, we don’t spend that every day, like a hundred, 150k is like the average.

    [00:52] Amanda Holmes: I am so excited to have these three wonderful gentlemen with me because last night I was on a yacht. It was the first time that I met them. I was at TNC. We did an auction for a piece of art for sex trafficking victims, and whoever won that money would go to the sex trafficking victims.

    And Pete Vargas did a great job of rallying everybody together. How much do you want to give? How much do you want to give? And these gentlemen put up $175,000 right there on the spot. I mean, you didn’t know about any of it, right? 

    [01:29] Chris Eom: About the auction? So funny story is so when he was drawing it out, I actually went up to James and Andrew and I said, I think they’re going to auction this offer to charity.

    So let’s just have a number in mind and we’re like, how much are we going back and forth? 10,000 and James is like maybe 15,000 and we’re considering 20,000 maximum. And so the auction starts and this lady goes 10,000. We were like okay, that’s pretty fast. So as soon as he goes up to 20,000 and we’re like 50,000, and at this point, James was sitting away from us.

    And so we didn’t even consult with James but we knew James was going to be okay with it. He supports the cause too. So we eventually – Andrew and I said, okay, I think we can just put another zero behind 20,000 and say that’s our maximum. And= just stick through that.

    [02:24] Amanda Holmes: So in a room full of the biggest, best, brightest at TNC, these three gentlemen, all born in the late nineties. Everybody’s wondering, who are they? 

    Yeah. Yeah. Please share. Who are you? What do you do? What, what makes you have such a lovely giving heart?

    [02:47] Andrew Wright: Yeah, so, I’m Andrew and I was born in San Jose, so Northern California, and my whole life, I was like a very lazy kid. Like I would cheat on tests. Like not do too much, you know, like, I felt like I wasn’t a hardworking person. 

    And then when I went to college, Chris really inspired me because he had like a very well-working business, especially like, while he was balancing college too and he graduated at like 22 with like very good grades. So Chris was always like one of my main role models.

    When I was first coming to college, we actually met in a parking lot because I couldn’t eat at the dining hall at my freshman year because it was closed. So I went to like the Starbucks across the street, and then I just like saw him, and I was like, yo Mustangs.

    And he was getting dinner with one of my frat bros or picking up alcohol or something. And I was like, “Oh, what are you guys doing?” He was like, “Oh, we’re getting alcohol.” And then I think Chris expected me to walk away but I was like, “Oh, can I come with you guys?”

    [03:56] Chris Eom: He was already getting in my car.

    [03:59]  Andrew Wright: And Chris was like closed off. But I guess like later he said, I had just like a very, like, I guess..

    [04:04] Chris Eom: He’s very welcoming, super sweet guy.

    So I was like, no harm, you know, it’s like get in the car and no problem. 

    [04:11] Andrew Wright: And then we naturally just started connecting. Chris and I started doing dropshipping and affiliate marketing. And then later, we talked to James.

    [04:16] Chris Eom: During college or after college?

    [04:18] Andrew Wright: When I dropped out after Chris graduated.

    [04:23] Chris Eom: So after college. Yeah. So pretty much Andrew was one of the OG guys that started in the online space.

    And he said, I’m gonna do something. I’m going to try this thing where it’s like, oh, on YouTube, make a hundred dollars a day by doing this one thing. And so I was like, okay, good luck. You know? And so he tried it.

    During that time, that time, I was working with Fortune 50 PepsiCo. And so I was like, oh, I wasn’t really into the whole online space.

    And then all of a sudden, two months later, Andrew comes back and he’s like, look, I see $7,000 in sales in one day. And I was like, you just blew my mind. Like, how did you do it? So he’s like, I can teach you. Right. He was just, he just willing to kind of help out. So we sat down and did it together, merged forces.

    And then later we opened up a spot and we’re like, oh, who wants to take personal mentorship? And we opened up seven spots for $20,000 each and James was one of them, and I also knew James from high school and James said, I only have 10,000. Can you give me a homie discount? And I was like, I can’t make business. I love you but I can’t.

    And so what does he do? He just graduated from USC. He’s working at this job and he’s like, I’m going to quit this job, do this mentorship, take out a loan for another 10,000 to pay for the mentorship. And I’m going to balance my ad spend on all my credit cards. 

    And we’re like, if he fails, we’re f*cked. We were overwhelmed for him, but he ended up becoming the most successful, if not the hardest working student. And also as a good friend, like we bounce ideas around and that’s when we say, why don’t we just merge forces and make this bigger? And so it wasn’t about competition.

    In the beginning, it was slight competition although he was like, you know, it was a mentorship area whatever, but we’re like merge forces, make this even better and bigger. And we did. And so, without him, without Andrew, without like any, yeah.

    [06:17] Andrew Wright: James was like, here, look what I do with this spreadsheet. He types some codes in and everything looks so clean and I don’t even track any of the spend.

    Convince me you have to track the spend. And I was like no, we’re making money. It’s chill.

    [06:34] Amanda Holmes: Did you say that you were losing money for a while and you thought you were doing great?

    [06:40] Andrew Wright: But yeah, it’s been like that and just random points in like, just everything, you know, like you think you did like a certain amount of money and profit, and then you don’t know what the refund rate is until later. And then you’re like, why did our bank account not increase?

    [07:03] Amanda Holmes: What kind of ad spend are you spending right now? Giving an idea to people..

    [07:07] Andrew Wright: Right now, we spend around a hundred, 250k on ads.

    [07:12] Chris Eom: I think the highest that we spent, do you remember James? He knows all the numbers.

    [07:15] James Yun: Like five, 600k a day. That was like the most, obviously, we don’t spend that every day, like a hundred, 150k is like the average.

    [07:26] Chris Eom: But I think we forgot to have James maybe talk about his journey too cause I’m sure there were a certain couple of things that we missed out on.

    [07:32] Amanda Holmes: Yeah my gosh. I mean, that’s magnificent.

    [07:33] James Yun: I think the story was basically explained, but I think like the biggest thing for me in terms of like mindset was burning the ships. You know, that was a big point for me cause like he mentioned, I kind of maxed out all my cards to do ad spend, so if that ad spend wasn’t profitable, I would have been screwed big time. So I really went all in and like, thankfully it turned out really well. So I’m just like really grateful that everything turned out the way it did.

    [08:00] Amanda Holmes: But wait, what made you believe in them so much?

    Did you, were you watching them on social? What’s the relationship here?

    [08:05] James Yun: So Chris we’re like best friends, like since high school. So I always saw these grooves and ads for all these people making like hundreds of thousands of dollars on ad. And then we became one of those, but I always thought it was a scam, so I never really fully committed.

    Cause I was like, oh, these people do, but I don’t know how true it is. I’m like, is it really, really real? But then when I saw my friends do it, that’s when I was like, well, I know this person. He was my best friend. He wouldn’t lie about that. And then, so I was able to kind of believe in the system and just go full-on.

    [08:34] Amanda Holmes: Wow. 

    So you take other people’s products and you sell them online basically?

    [08:37] Chris Eom: Yeah. Funny thing is people ask us, “What do you do?” We sell diet pills. We sell diet pills all around the world, the US, and we help them scale to the next level. And so we work with ClickBank. Some people may know about ClickBank. Some people may not but awesome platform.

    [08:58] Andrew Wright: Yeah because you click and then bank.

    [09:07] Amanda Holmes: So what’s the next level. I mean, obviously you’ve already made such a splash in the industry and especially last night and I’m sure that will create ripples.

    So what’s the next step for you guys? What’s your name? What’s the company name?

    [09:22] Chris Eom: So we first started that as WiFi Bosses. So we had a brand name called WiFi Bosses.

    And then with James, as soon as we merged forces, we’re like, we got a next level. Let’s go with WiFi Executives.

    [10:32] Amanda Holmes: So what’s the next step for WiFi Executives?

    [10:35] Chris Eom:  I think we want to be the most, not the most, but one of the most influential people in the community and give back to the people, for sure.

    And with knowledge, wisdom, and advice, just like how many of the people around us as you know, have helped us kind of get to where we are today, without them, without you guys, we wouldn’t be here either. And so that’s what we want to do. 

    And I think very important thing is really retire our parents to the fullest, buy them homes. That’s actually been one of our biggest why’s as to why do we work? Why do we work hard? And so we can help out the parents that we may never see again in the future. And so let’s do the best that we can now for them and let them live the lifestyle. You know, they give us when we’re young. 

    Sorry, if that was too emotional. 

    [11:22] Amanda Holmes: No, it’s magnificent. I mean, I, I took care of my father in the hospital right before he passed. For a year and a half, I was there. And so I know very intimately how important it is to take care of our parents and who comes from, who teaches us, right? So that’s wonderful.

    You guys are such an inspiration. Oh my gosh. 

    And if there’s so many business owners out there that are looking for how to do ads, like, can you just give a little, just a nugget of advice for those that are saying “I don’t even think I can crack this code”?

    [11:58] Andrew Wright: I think one of the best things you can do is find a spy tool.

    Yeah. So like, cause you can see what’s working. Like, what are the main ones we’ve used called ad spot? So you can now like type in like a weight-loss or like, you know, something related to your niche, like skin, just search by shares. See what’s like the most shared thing. Sometimes it’s like maybe an engagement ad and then like, you know, that’s not like for making money, so you need to kind of learn how that works and still do that.

    But like, if you can identify what’s a money at, you can just model it. Cause what already works, you should just model it.

    You don’t know what’s gonna work. Just model it and then increase for small increments and test one thing at a time. Like when you’re optimizing a landing page or something, don’t try to test all these different things.

    You should do one thing at a time because you’ll never know where that difference came from. I think one of the biggest things being a media buyer that we learned the last year, and I think especially James taught me cause I’m like “Let it be”, “50k budget, we’ll be good”, and then the next day, we’re at ten thousand dollars and I’m like “I thought it would work bro.”.

    Right. But you don’t want to do anything in your business based on assumptions, you’ll assume this works, but don’t just assume it’s going to work. Actually test it first and understand why would this work instead of just being hopeful. Because I think a huge thing is confirmation bias. You want something to work, so you won’t even analyze the data properly.

    Like, I think there’ve been times where we made a change to something and we’re so proud of this change we made and it probably hurt our conversion rate. But we were like, no, I think the data adds up and then James comes back. He’s like, “Wait, bro, look at the spreadsheet. That thing you did just lowered our margins by 10%.  And now you want to spend this amount per day.” And I’m like – 

    [14:09] Chris Eom: “We’ll be fine. We’ll be fine. It will stabilize.”

    [14:22] Amanda Holmes: So where do you get that knowledge of spreadsheets? 

    [14:25] James Yun: I’m not sure.

    [14:27] Chris Eom: Everyone needs to know that this guy went to one of the most prestigious business schools in the world  – USC.

    [14:32] Amanda Holmes: Yeah and I went to USC too.

    [14:37] Chris Eom: UCR! Yeah. We went to the same school and then you guys from the same school. 

    [14:44] Amanda Holmes: Yeah. No wonder we’re so close.

    [14:49] Chris Eom: Yeah, physically too. Right now, yeah.

    [14:50] James Yun: Honestly, to me, it just kind of comes naturally. I don’t really see anything that’s super complicated about it. I just see the numbers. And to me, it’s almost like second nature. I just kind of see it and it’s like, it just makes sense to me.

    And I’ve tried to kind of simplify everything. And then what I always tell myself is if I can’t teach this to like a five-year-old, then it’s too complicated. So I also try to simplify my models where it’s so easy to understand where it’s a no brainer, very truthful, very good. 

    And that way, it’s really easy to see how things are changing and progressing.

    [15:21] Amanda Holmes: And then where do you work into the mix? This is the like full steam ahead. This is the, okay, wait, let’s break.

    [15:29] Chris Eom: And then now, now there needs to be a devil’s advocate, right? We can’t just always be too optimistic. I’m not saying I’m the pessimistic one here. But I say, let’s take a step back and let’s look at a macro version of what we’re doing and where we are heading.

    And how can we head towards a better direction so that in 2, 3, 4, 5 years, that we’re in that presence and that we can achieve more. And so it’s like more of like directionally, strategically. 

    [15:57] Andrew Wright: Chris is very like big picture focused and he’s very good at executing. Like, he’ll have an idea. And the time before he puts it in execution, it’s quick.

    He’s like, “Oh yo, this is a good idea.” Boom. Like the next day it’s like, “Oh, I got a call with that same guy at 3 tomorrow.”

    [16:16] Chris Eom: And I think when you have a team that we all have accountability for each other and neither, neither of us, like none of us wants to disappoint each other by either being slow or just being lazy.

    None of that. We’re like, we’re going to carry the team as much as we can all individually. But I think that’s where it gets really fun. 

    [16:37] Amanda Holmes: Wow. I’m sure I know I’m jealous. I love this partnership. It’s so hard to find partners and you’ll find that as you get older, as I speak as the elderly one in the group right now. Normally, I’m surrounded by people in their fifties and sixties.

    So this is actually really crazy to me. You guys are all younger than being by like at least a decade. That’s bizarre. This is really bizarre.

    [17:02] James Yun: We all look the same. Now, we all look the same.

    [17:05] Amanda Holmes: Any last pieces that people need to know?

    [17:09] James Yun: I would say like one really big thing that I myself learned, like through the whole journey with kind of partnership on working with them. Like the solutions-only mentality. Like they teach that in the course that they had.

    That really changed my life. Not only through business, but in like my life in general and like my whole perspective on life. Now, when I see challenges, I don’t see it as a negative thing, but more as a challenge where it’s kind of like a game or it’s like, “Oh, I’m just going to figure out the solution to this.” Then nothing in life seems so bad. 

    And it made my life personally a lot happier in general. And then I think it improved our business as a whole collectively significantly because it’s almost like we’re unstoppable and nothing that comes our way seems like it’s like the end of the world, but it’s like, “Oh, this is just one problem that we’ve got to solve to get to the next level.”

    So like that solutions-only mentality, I think, holding that not only in business but throughout life is like the most important thing that I’ve learned throughout this entire journey. 

    [18:08] Amanda Holmes: I love it. I love it.

    [18:08] Andrew Wright: Yeah. I think for me, I think never putting any limitations on yourself, like I think, especially when we meet people like you, we kind of think like, “Wow, like how did they do that?”

    [18:21] Chris Eom: Yeah, we felt like we were the smallest people, the dumbest people in the room yesterday, for sure.

    [18:32] Amanda Holmes: Well, you definitely far exceeded all of our expectations. Even I was so glad I got to meet you guys even before all of that. And I was like, I love these guys, they are awesome!

    [18:39]  Andrew Wright: But like, I think truly anyone can get good at anything. Like certain people will have natural talents for certain things. Like if you’re 6’7”, you obviously have a better chance at playing basketball. But even if you’re 5’4”, there was a player that got into NBA too. 

    You know, so like one thing for me personally is I never thought I was creative Like the most I can do is like a stick figure. Right. But like now I feel like I can like direct like our creative team, like very, very well just through like saying like, no, I can do it, you know? 

    [19:15] Amanda Holmes: Anything you want to share as the last nugget? 

    [19:19] Chris Eom: I’ll just keep it very short. And this is something that my mentor that I’ve never met said, he said, “Today’s the youngest you’ll ever be. So make the most of it.”

    So no matter what you do, you just live life really; just don’t forget to live life. And don’t forget the reason why you’re working hard and have a reason and have a good reason as to, you know, why you’re doing what you’re doing and that way,  you know, you get to give back then once you do reach that, cause success is really just a checkpoint, right? And it’s very subjective. 

    So just have that why. And once you accomplish that, give back, right, that’s your reason give back and then accomplish more and constantly give back and just really never forget the people that you’ve been surrounded by and that have helped you get to where you are.

    [20:05] Amanda Holmes: Wow. I love that. Normally I say, oh, where should we find you? But I’ll probably have all of your guys’ socials.

    [20:17] Chris Eom: Oh, LA.

    [20:20] Amanda Holmes: I’ve never gotten that response. That’s hilarious.

    Do you have a business page or no? 

    [20:32] Andrew Wright: We have a Tiktok.

    [20:32] Chris Eom: No, no, we don’t do that anymore.

    There’s a lot of content out there. WiFi Bosses has a Tiktok, but we don’t, we don’t use that anymore, so – 

    [20:42] Amanda Holmes: Okay. So I’ll just put your perspective pages.

    [20:44] Chris Eom: Yeah, just Instagram. 

    [20:49] Amanda Holmes: Yeah. Thank you, gentlemen. 

    [20:51] Chris Eom: Thank you.

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