Today’s daily dose of the new edition of Ultimate Sales Machine talks about the extinction of sales reps.

You heard me.

The quote from the new edition is,

“Amazon killed the traditional commission-breath salesperson.”

Tune in to this micro-episode to better understand how buyer’s buying behavior has adapted due to the trillions of dollars made in online commerce.

You’ll also pick up extra tips on how you can use this adaptation to your advantage and redefine the role of what a salesperson needs to be to survive today.

Enjoy!

Amanda

P.S. If you haven’t picked up your cop(ies) of the new edition of The Ultimate Sales Machine with limited time bonuses, visit: The Ultimate Sales Machine.

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TRANSCRIPT:

*this transcript was mostly generated by AI, please excuse any mistakes

Amazon has been like the death star to the traditional commission breath salesperson. Oh, this is a big one. 

Here is your daily dose of the Ultimate Sales Machine coming to you from the new edition. If you haven’t gotten your copies yet. ultimatesalesmachine.com. Yes. Copies . I am your host. Amanda Holmes, CEO of Chet Holmes international. We’ve assisted a quarter of a million businesses worldwide, helping them grow faster, better, smarter, helping them generate billions of dollars in revenue.

Over the last 30 years. Here’s your daily episode. 

Obviously Amazon has taught our clientele how to purchase, how do they want to purchase? 50% of eCommerce today? Online is purchased by Amazon. The rest is everywhere else.

So we really analyze. The next time you purchase on Amazon, what is that process like? What do you go through when you’re looking to buy a product? What do I look at? I look at customer reviews, right? I look at ratings. I look at other products that are similar to that product. So what are they doing?

They are teaching you to buy based on social proof. Really. So when you’re thinking about your sales process, have you done a good job of showing social proof? Have you done a good job at showing reviews? Can you replicate that process in your sales decks, in your sales scripts, on your website? 

 So more than ever before your clients have the strength, they have the influence to be able to determine your success. So being able to serve them in the best way possible is critical more than ever before, because they have a voice unlike ever before.

I’ll take, for instance, did you ever hear the song about United breaks guitars? So one man had his guitar broken while flying through United, and they said that they would be able to fix it, and then they didn’t fix his guitar. And he called eight different levels in customer service of United, and nobody helped him.

And he said to the final VP of customer support, I’m gonna write a song about how you broke my guitar, and you’re gonna wish that you. Treated me with better respect. And of course, the woman looked at him like this, guy’s crazy. What is he talking about? So he wrote this song called United breaks guitars.

You can go and look it up on YouTube that gentleman’s video went viral within the day. Within the week. He was on every late night TV show. You could imagine their stock dropped significantly. They lost hundreds of millions of dollars because of one man angry about how they broke his guitar. And I can tell you right now they wish that they had done something different.

And this gentleman not only did, it’s a really funny song and very entertaining and catchy not only did he get another guitar they comped him a guitar, but he went out on the circuit and he ended up speaking about customer service and made it his job to be a public speaker around customer service.

So when we think about our clientele today, what are we doing to instill their success? What are we doing to make sure that they’re so happy that they will give those customer reviews, that they will give ratings? And if you don’t have a way to show that. Online or within your sales process, you should.

Why? Because Amazon has taught your clientele to buy based on peer reviews. It’s the same thing. If they decide how many of you have gone on your social media pages and said, Hey, I’m looking for a blank in this area. I’m looking for a accountant. I’m looking for a sales rep, whatever you’re looking for, you post it online.

And then people give their responses. You want to be that person that whoever is looking for that kind of person that somebody tags you and says, oh, you should reach out to this person. So think about your sales reps. The best of sales reps today are crafting that message online. The whole point of marketing is to create top of mind awareness.

So when you’re thinking about your social, why are you on social? Because you are creating top of mind awareness. So that as soon as someone says, Hey, I need a product or service like yours. You are the first option that they think of. So as sales reps, we are now, our goal is to create that top of mind awareness, but we can’t just go there every day and say, Hey, here’s my product.

I hope you like it right over and over again. That’s just ridiculous. You have to post about other things. You have to be educational. You have to interact, create a community. I just interviewed one of the heads of the number one social seller of Microsoft and he gets on and he does his own podcast, and he posts on LinkedIn.

And because of that, he’s gotten. the most amazing experiences. He also speaks and he’s an influencer and somebody that’s very highly respected and they just closed a nine figure deal because of the relationships that he was able to craft online, using LinkedIn. So I have to ask you, how can you become a strategist in your sales process, where you were being educational and where you’re providing absolutely great service for your clients, so that they go back and give raving reviews because they have the control.

They have the power today. Amazon has done that to you. I’m so sorry, but it’s an opportunity for every sales rep to establish themselves as an expert online and gain trust unlike ever before.

And there you have it, your special nugget for today. Get your copy or multiple copies at ultimatesalesmachine.com 80 pages of new material to help you double your sales in the next 12 months. That’s ultimatesalesmachine.com