The words we use during a sales call can make the difference between closing the deal or getting kicked to the curb.
That’s why salespeople need to keep things simple, and to avoid unnecessary risky words phrases that could backfire.
The things we say on our sales call should set the tone, so choose your words carefully!
In this episode, Bob Sears teaches us what NOT TO SAY during a sales call.
(Hint: You hear and say these words every day!)
Enjoy!
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P.p.s. Or you can get really clever and send the new edition to your clients or prospects as a gift and get your bulk orders HERE.
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TRANSCRIPT:
*this transcript was mostly generated by AI, please excuse any mistakes 
Amanda: Hello. Amanda Holmes here, CEO of Chet Homes International, and we have the Daily Dose of the Ultimate Sales Machine. I have with me Bob Sears, who was one of our top sales superstars back in the day, and he’s gone on to do so many brilliant things, traveling around the world, speaking on sales.
He now works with Business Nitrogen and we’ve done a partnership now. But I really love this quote that you have from the Ultimate Sales Machine. Can you share
Bob: it? Absolutely. He said, Never say thank you for your time. They should be thanking you for your time. When I work with sales people all over the world, it cracks me up that they’re thanking people for their time.
I’m like, You’re gonna change their lives. They should be thanking you. And it goes back to you never wanna look or feel like a salesperson in a conversation. You wanna have authority. So this plays into that. If you actually thank them for your time. Lowering your authority. So you never, ever, ever want to do that.
You want to come in as strong as you can. So
Amanda: then how do we [00:01:00] replace, Because everybody says, Okay, don’t think about that. What do we put
Bob: instead? We actually get right into it. Because the way you actually build authentic authority and connection is by going right into the value proposition of what you’re gonna do for them.
And that’s also important is what are you gonna do for them that’s gonna change their. Why would you thank them? If you’re gonna change their lives, they’re gonna be thanking you. I know
Amanda: in our landing pages, the team keeps putting, Thank you for signing up. And I keep saying Nooo!. I say, Tell them congratulations for taking a next step to forward your
Bob: business.
Right? Absolutely. And that’s what it’s all about. So it’s funny because years ago, and some of you may or may not remember this, but people telemarketers used to call and say, How you doing today? When they called you? And that was the worst thing you can ever say. And that’s another thing you never wanna say on a sales call because they automatically know it’s a sales call.
So there’s two [00:02:00] tips for you.
Amanda: Oh my gosh. So great. Thank you so much, Bob. That’s Bob Sears for you and your daily dose of the Ultimate Sales Machine.
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