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TRANSCRIPT:

*this transcript was mostly generated by AI, please excuse any mistakes

Amanda: [00:00:00] Just one hour a week changed this CEO’s life. He made a commitment to spend this hour every week, improving and integrating the gold service concept. It wasn’t easy. It took six disciplined months to integrate this into the fabric and fiber of the business. But remember it was six months of only one hour per week.

So this is critical. Because this goes to every person that reads this book and goes, wow, these concepts are brilliant. I can assure you that they will definitely work. And then the resistance that happens when implementation actually happens, it boils down to people. Don’t take the time. Or they don’t make the time to see the incremental change that needs to happen for it to become adopted within an organization.

So my father taught 12 core competencies to double sales, right? Every chapter is a different skill that you need to get from 1 million to five, from 5 million to 10, from 10 million to a hundred million and [00:01:00] beyond. That skillset you have to master time management, you have to master running effective meetings.

You have to master how to hire sales superstars. You have to master presentation skills, all of. Skill sets, but how do you best implement these skill sets one hour a week. So you find those impact areas in your business. What are they? And you schedule one hour a week that you work on those skills, right?

So it could be as he’s saying, I’ll give you an example. My father wrote ultimate sales machine, the original version. He, everybody kept telling him, you need to write a book. You need to write a book. And he is I run 12 companies. How could I ever write a book? I don’t have the time, but instead he left Monday nights from seven to eight and for years, I think it was like two years.

It took him to that one hour a week. He would continually work on writing the Ultimate Sales Machine. And because of that one hour, a week [00:02:00] for two years, he’s passed 10 years now and that legacy and his life’s work has carried on beyond him because of that commitment to one hour a week.

It’s magnificent. He was telling a story about implementing a strategy that, that assisted them to generate sales. And even that it, if you have a new referral script, or you’re trying something new with your sales process, or you’re just trying to get better at objection handling. to just say it once and then try to implement it.

It is another thing to continually work on. It is gonna make the difference between those that truly get the success. And those that don’t, I’ll give you another example. We had a client that was a doctor’s office and they had so same doctor, two different offices. They were given the same referral script.

One increase their sales by 16%, another increase their sales by 46%. Now the difference there was about a 60% difference between the two. My numbers might be a little bit [00:03:00] off, but I know it was a 60% difference between office A and office B. Now, what do you think the difference was between those two offices?

I will tell you that the difference was office, a rehearsed, that referral script, once office B. Rehearse that referral script four times just repeating that same material increased their sales by 60%. The difference between the two same doctor, same referral script. So again, what can you commit to one hour a week?

What’s the thing that will truly make a difference in your business. If you’ve just committed to that one hour, a week to continue to refine, to have the pigheaded, discipline and determination, to continue to see those results until it is truly implemented into your business. What is that one thing? When are you going to commit to work on it in your schedule?

Commit to that day and time, right now.[00:04:00] 

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