CMO SHORT: Don’t Take Your Eye Off the Marketing Snowball
You are a business leader. Running one is a full time job. In small businesses, in particular, you are expected to be an expert in every discipline it takes to make that business truly successful: accounting, human resources, administration, sales, marketing, and so...
Sales Teams Without P.H.D. Fail
As we know “results speak for themselves” and nowhere is that statement more true than in sales. These results happen by running a detailed sales process combined with regular and consistent “sales strengthening” to gain more wins; i.e. increased revenues for you. ...
Sales Got You Down?
Are you held hostage by your “star” salesperson? Do they believe their way is the only way to sell even though their sales aren't what they use to be? The market has changed, so has your company—are they leading the charge to change also? They do things their way if...
The Final 4: Four Q4 Strategies to Make the Most Out of Your Year
Well you made it to the top of the 4th and you’re staring down the race track to the close of the year. Now what? The 4th quarter is traditionally rapid fire or dead slow, so if you know what your business is probably up against in this final push of your fiscal year,...
On target or wishful thinking? Why companies today need market research to survive.
As 2013 thunders into Q4 many businesses are seeing an uptick in sales as the recessionary environment cools and the real estate market rebounds. Ironically, despite recent government and political ills – private industries are humming with mergers and acquisitions up...
Are You at Your Maximum Company Potential?
Ask an athlete! A common question I hear is, “What value does a “Coach” bring to a CEO, executive, business owner or aspiring entrepreneur?” The easiest answer would be to ask a professional athlete. Top athletes would never consider that there was no room for...
Training Your Team Into Tip Top Shape
You’re in a common industry and you have tons of competitors; how can you capitalize on more opportunities that come your way? How can you attract more buyers than your competitors or win business even though competitors are undercutting you? How can you make sure you...
Put the Full Press on Stress
A Scientific Standpoint on How to Gain the Most Supreme Growth Mindset in the Universe “Stress will kill you.” We’ve all heard it. So, in essence because we own a business or became an executive, are we making the conscious decision that we are fine with dying a bit...
4 Steps to Activate the MacGyver Marketing Mindset
[youtube=http://www.youtube.com/watch?v=O50bOf_Z2cg]In the 1980s a TV show called MacGyver captured viewers’ imaginations; a secret agent with practical scientific knowledge and the ability to deal with complex problems got out of dangerous situations using common,...
Ramping Down the Rumor Mill in Your Business
Gossip, speculation and rumors; these three common workplace issues all lead to a bad situation for business owners. Speculation and gossip about rumors lead to fear and lack of focus in any business environment. The shock of change, concern for wellbeing, and drama...
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