Finding the Breaking Point that Closes the Sale
As a marketing professional, I’m always trying to address our client’s pains through our education-based approach and marketing messaging. To provide something of true value they can use that day or another that brings them relief or better yet a breakthrough. But...
The ‘Mighty Mouse’ Approach to Customer Service
Customer service is defined as the assistance and advice provided by a company to those people who buy or use its products or services. The attitude of a business towards its customers or clients need to permeate the entire culture of an organization to be effective,...
Dream, Do, Dominate
Businesses gauge growth and profitability on an annual basis. That means that January 1st has special meaning. It is a fresh start filled with hope and powerful aspirations for the coming year. We, at Chet Holmes® International™, want to share with you our intentions...
12 Gifts to Get You Going in 2014
Chet Holmes® had a theory about conducting business in the spirit of always giving. He believed that his success in business constantly stemmed from this sentiment, “Always give away your best stuff for free. That’s the only way they’re going to come back for more.”...
Coffee is for Closers
Top leads go to top closers. The others have to earn their stripes. Sharpening their chops on whatever comes their way. No business can afford risking great leads on average or below average salespeople. Definition of a lead At the most basic level, a lead is a...
What characteristics create a successful business executive?
What kind of executive do you want to be? What are your morals, and how hard are you willing to fight for them? Having the honor and challenge of walking into my father’s company over the last year, it’s been like getting to know the businessman behind the father. I...
The 10 Best New Year’s Resolutions to Optimize Your Business
2013 is almost gone, and 2014 is upon us… Hard to believe, but there’s no denying it. It’s time to consider what kind of year you are going to make for yourself and your business. It’s time to RESOLVE. I enjoy Decembers, as they represent opportunities to reflect,...
10 Tremendous Tips to Stand Out on Small Business Saturday
Small Business Saturday is coming up on November 30th and as an SMB owner, you will want a strategy in place now to stand out from the crowd. At independent, locally owned businesses 52% of what is spent stays right in that community. So share this fact with patrons...
CMO SHORT: Don’t Take Your Eye Off the Marketing Snowball
You are a business leader. Running one is a full time job. In small businesses, in particular, you are expected to be an expert in every discipline it takes to make that business truly successful: accounting, human resources, administration, sales, marketing, and so...
Sales Teams Without P.H.D. Fail
As we know “results speak for themselves” and nowhere is that statement more true than in sales. These results happen by running a detailed sales process combined with regular and consistent “sales strengthening” to gain more wins; i.e. increased revenues for you. ...
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