If it’s not your product or service they’re buying, then what is it?
Which has a better burger, your local burger spot or McDonald's? If it was just about the product or service, your favorite hamburger joint would be a mega franchise and McDonald's would have stayed as one location. But we all know that the world doesn’t work that...
The Top 5 Ways to Put the ‘Vacation Mindset’ to Work for You
There’s a big change happening across your workforce that you may not have even sensed yet… it’s vacation season and sandy beaches and frosty fruit-adorned drinks are creeping into the forefront of you and your employees’ subconscious affecting the ability to focus on...
Decisions Decisions: knee jerk vs no brainers
Decisions…decisions…decisions! Is it making knee jerk decisions, no decisions, or insanity that destroys a business? And, how can your business avoid… or, at the very least, plan to avoid the potential catastrophe? Every day we make hundreds of decision from what to...
A Look Under the Hood | Decision Making Q and A with the Expert
The WorkSMARTERBetter™ webinar team sat down with Chet Holmes International’s VP of Business Growth, Bill Sifflard, to get his professional opinion on where business leaders go astray when it comes to decision making. Bill has spent decades under the hoods of hundreds...
Learn Your Decision Making Style Pitfalls and Skill Crushers
The Skill We All Need But Few Have Mastered Decisions. Decisions. We make thousands of them every day. What you’re going to eat for dinner tonight or which movie you’re going to watch next, have few, if any, long lasting consequences. Others, like moving your...
Are you in sales?
Many people say they are not a sales person. Maybe that is because of what we think sales people are. In college, a professor asked the class “Who here will be in sales at the end of the year?” I didn’t raise my hand because I pictured a person hauling a vacuum...
Pick Your Poison | Find Focus Amidst All the Marketing Channels
It’s easy to get bogged down by all the marketing and advertising options out there. So based on my experience testing and crafting marketing plans for companies big and small, the best course is to zero in on the ways to see the biggest impact for the lowest initial...
CMO SHORT: Short Attention Spans Tank Businesses in More Ways than One
You need customers. You are consistently telling them you are here. But, it feels like you are yelling into the void. Wasting energy and efforts you can’t, frankly, afford to waste. What is the glaring issue? The average American has an 8 second attention span. (Vs a...
The Symbiotic Relationship Between Balance and Productivity
Here I stand in awe of what my father, Chet Holmes, achieved in 55 years of life. I’m in awe of how many lives he touched, how much he produced and created. But being his daughter I ask… Was it sustainable? I watched my father bury himself in an early grave using his...
Create Legendary Client Relations through Unparalleled Customer Service
Let’s face it, at some point in time, even the very best business runs into customer or client relations problems at times. It can be as simple as a missed email to a perceived lack of value, damaged goods or even personality conflicts. It doesn't matter if you are...
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