Today’s Daily Dose of The Ultimate Sales Machine is…

The Most Effective Way to Grab The Attention of Your Prospect Today.

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TRANSCRIPT:

*this transcript was mostly generated by AI, please excuse any mistakes

Amanda: [00:00:00] People will try to solve a pain before they will do anything else. Speak to the company’s needs or the prospect, their problems and articulate their issues better than they can, and they will inherently trust that you can help them.

This is critical and crucial because we have a lot of pushback on this with our clients. I see it fairly often where people say, you know, I don’t wanna be dooms day. There’s nothing negativity out in the marketplace today. Or, you know, I, I don’t wanna be that, uh, person that hits them over the head with so much negativity that they have to, when they’re forced to come to me, there is a place and a need for pain.

So people will take much faster action when you put them in pain versus not. So I’ll give you an example. So we put out a lot of content today. We put out podcasts, we put out blogs, we put it, we take all of those podcasts and we turn them into micro content. So we’re releasing so many pieces of micro content every single week on social media.

So when I look at [00:01:00] all of this. Information, we analyze the statistics of, you know, what’s getting the most likes. What’s getting the most views. What’s getting the most comments. What’s getting the most clicks to actually purchase something. And through all of that material, I found the most successful blog post we’ve ever had.

And I will tell you amidst all of that. We’ve had podcasts about, you know, uh, the single client that generated eight figures from one contract learn about how that happened. We had, um, another one about the five things you didn’t know on how to identify your dream client. That one also I thought was pretty good, but the one that won for the most open rate on our emails, the click through, and the purchases that we then turned into ads as well was a title called why CEOs fail to build a really great company.

Right. That is negative. However, it grabs your attention. I don’t [00:02:00] wanna fail. I want to create a great company. So you go to that headline and then as you start to read, and as it starts to educate you, it takes you from, okay, this is what we see as a negative, but here’s what you can do to actually grow a successful business.

And this was an article that I found looking through all of our archives. My father had written that article. About 18 years ago and it is still relevant today and it is still our highest converting piece of content. So there is a place for pain, right? Grab their attention with the pain and then bring them through education that leads them to you as the only logical conclusion.

So what can you do that talks to their pain point? Another one, uh, of a recent success story of ours, they generated it was, uh, Troy Aberly. He generated 8.4 million two weeks after our core story bootcamp. It was an absurd story. If you wanna go, you can go look it up on our YouTube. It’s a [00:03:00] great interview that I did where he breaks down his whole process of how he cold called and led to a sale and how he pitched it.

But he led with the five things you need to know about how your farm is possibly losing profit. and I find it funny that he said it could, I think it was that it could be losing profit. And I would probably say the five things that are making your farm lose profit, but because he is from Canada, you have to be a little bit more soft in your delivery versus America.

I’m like hit it on the head. And he is like, no, no possibly could lose you profit. So, uh, that was the, the raising of the hand of, yeah, I wanna know what’s making me lose profit. And then it led into an education that was very helpful. And in, at the end it served the client, which is the most important thing.

How can you best serve your clients? Let’s grab them with something that could be painful and then lead them through that education so that they [00:04:00] trust you and they respect you. So it’s not all about, you know, sunshine and rainbows. And I’m gonna talk about all the positives. You have to also talk about their pain.

And there you have it, your special nugget for today. Get your copy or multiple copies at ultimatesalesmachine.com 80 pages of new material to help you double your sales in the next 12 months. That’s ultimatesalesmachine.com