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Continued Learning: How Troy Aberle Sold $8.4M in Two Weeks Using This Exact Education-based Sales Pitch

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TRANSCRIPT:

*this transcript was mostly generated by AI, please excuse any mistakes

Amanda: [00:00:00] I have with me today, our Executive Strategy Officer Troy Aberle to share one of his favorite quotes from the new edition of the Ultimate Sales Machine

Troy: thank you, Amanda. One of my favorite quotes is talk around, talking about is rapport. And, Chet said that is the very first step to having a really good sales conversation. I think it’s, what’s missing today more than ever. And just some great pieces about a asking great questions, have a sense of humor.

Commiserate be empathetic and care about them and find common ground and mirror them. And so that they know that you’re relating to them. And I think that is just such a key thing. That’s been missing for so many sales calls over the past years. And I know that it’s something that when I read this part, I studied it like a scientist and made sure that I implemented it in every single conversation that I had.

Amanda: I, it obviously is working considering you were voted in the top 1%, right? The number one most profitable. A rep in north America for your last company. So I love that. And then [00:01:00] can you share a bit of the story just for a piece of you went through that core story bootcamp as a client, and then you came to join the team, which I’m so grateful for, but when you were working with that client through six weeks of building out your core story, you generated 8.4 million.

Can you share just getting in the door and what that did for building rapport?

Troy: Exactly. The, what I just read was the number one thing, because there’s no way of developing or, and delivering a proper presentation for anybody, unless you truly understand the problem. You cannot find a solution. And what most people say. And as your father said, having commissioned breath salespeople is not gonna work anymore.

So when you go and you actually understand them and you really do pay attention to them, find out where their pain points and pleasure points are. Then I was able to actually really relate and then I could apply what I could actually serve them with, which was what created my core story. then those people that know and trust me instantaneously, and I’m not just a salesperson, I’m actually somebody who truly cares about what it [00:02:00] is that they need to have done.

And that’s what really turned 8.4 million. Then as I implemented that and taught more of the sales team, my clients exactly how to do that actually turned out over three months to be 42 million dollars. And the number one compliment you will get from any of those clients that worked with us is they said the best part about you guys, Troy was is that you paid attention to us.

You listened to us and you actually made us feel like you care. It wasn’t transactional. It was truly consultive and educational because that was the part that was holding us back from being able to make a decision to move.

Amanda: So the last question I have for you, what would be the best piece of advice that you’d give somebody that wanted to start shifting to building more rapport for clients? What’s one good takeaway. You’d give them.

Troy: I’m gonna, take it right from Chet is build a set of questions. That you must ask each and every person. What and how do you practice that presentation so that you are mirroring people, [00:03:00] understanding them and repeating back things to making them totally feel like you actually do care about them.

And when you do that, also do that for the rest of your team. Because as you have these really in depth conversations, rather than it be just about the sale, find out about the process, go through the book, read it. That’s exactly where that those keys are hidden. And that’s what you have to do.

Amanda:  It’s such a great story, Troy, for those of you that wanna hear more about that, Troy actually walks step by step through his deck that got him into these clients and how his sales process happened. If you go to our YouTube and search, how Troy Aberly generated 8.4 million.

I think it’s M you can find that either on YouTube or on our blog or on Facebook, check out that episode because he goes into much more detail and it’s fascinating. Thank you, Troy.

Troy: Thank you.

Amanda: Make sure to get your copy or copies at the ultimate sales machine.com. There’s a lot of special [00:04:00] bonuses that you can’t get going to Amazon. So make sure you check it [email protected].