Are You Creating Your Legacy?

by | Jul 22, 2022 | Blog | 0 comments

The stats show us that 6 out of ten second generation businesses fail.

Take it from me, I inherited a business that had zero succession plan.

Listen to this interview to find everything you SHOULDN’T do if you want to create a legacy that lasts.

It is a miracle we’re here today, learn from our mistakes so your company and legacy can live on beyond you.

To date it’s one of my favorite interviews I’ve ever done just because of the raw honesty.

Pablo Gonzalez of Be the Stage does a wonderful job of facilitating the conversation.

Enjoy!

Continued Learning: The Legacy That Never Should Have Happened

TAKING ACTION:

  • Want to know what’s keeping you from doubling your sales in the next 12 months? Take our quick QUIZ to get answers: Howtodoublesales.com
  • If you’d like to have a profound breakthrough in your business, schedule your breakthrough call with a LIVE expert here: Chetholmes.com/Breakthrough
  • Claim your FREE chapter 4 from the top 10 most recommended marketing and sales books of all time! Visit: Ultimatesalesmachine.com to find out how you Create 9X More Impact from every move you’re already making to win clients!

TRANSCRIPT:

*this transcript was mostly generated by AI, please excuse any mistakes smile

Welcome to the B2B community builder podcast. I’m your host, Pablo Gonzalez and chief executive connector. And, uh, we are in Vegas doing a content activation where Amanda Holmes has been so gracious as to a company know us.

And beyond this journey of what we’re doing, uh, Amanda is the CEO of Chet Holmes international and kind of the, you’re the steward of a beloved brand. Yes. Which is cool. Thank you. And not just a beloved brand, uh, meaning the ultimate sales. but a beloved brand that is beloved for, for the impact it has created in people’s lives.

Very much so. Yeah. 

That’s cool. Let’s talk about what we’re doing, right? What, what, what are we, what, what what’d you sign up for Amanda?

Well, it all started. It was really interesting. I, I heard you speak and I was enthralled by this idea that you did. I mean, I don’t know how much those that have watched have heard, but, um, Pablo did this wonderful case study where he took a podcast, this podcast.

Oh, okay. all right. And it generated, um, two clients yeah and then he did another podcast and it generated tens of millions of dollars and his method of how he does content to produce. Great relationships that produce revenue was just fascinating to me. And that was really the draw that then said, I’m doing one of these.

And I said, oh, sign me up. I’d love to see how you do this and be a part of it. And so I’m grateful to be here. Yeah, 

it’s cool, man. I’m happy. You’re here too. Like I, you know, this to me is a microcosm of, um, the value of having a stage, right? Like it’s, whenever you have a stage getting to invite people onto it, right?

It’s this like awesome invite that you get to attract wonderful people, cuz most people that wanna take a stage, have something to say and they have something that they care about. And uh, it attracts really, really wonderful people. And you know, this podcast has been my stage for a while. Before that it was.

Uh, charity groups, right? Like my stage was just like my 20 young professionals that I was a steward of. And I could reach out to the superintendent school and get breakfast with him because he’s gonna be speaking to 20 young professionals. Right. And now these, like, I’m really excited about the future of these content activations, right?

Like this is, um, I came up with a word for it when I was on my creativity streak on the, on the, on the plane. But it’s, it’s content driven, content focused, experiential marketing, right. Mm. Something along those lines. Oh, I love that. Yeah. So, so I’m excited. I had, I’m just conceptualizing right now, the idea that this is gonna be the first of many and you and me may do a couple more of these or a bunch more of these.

I hope so, but I also feel like. I’m gonna be doing a bunch of these and I have this invite to every time it’s a new thing. It’s like a new baby, right? Like I like to surf. Every wave is different. Yeah. So every experience is gonna be different and every time I’m gonna get a chance to invite somebody extraordinary, which I find really compelling, which I think is kind of cool.

Yeah. Wonderful. Yeah. Yeah. Yeah. So that’s awesome. I’m glad, I’m glad we creeped that. All right, Amanda, I wanted to start with you on, we talk about this, that you are, you’re the, you are the reluctance CEO that stepped into the limelight and have really embraced it and done very well. And the way that I understand it, the reason why you got over the reluctance and took it was because of this brand, that you’re the steward of, right?

Like this love of a community. Tell, tell me a little bit about, tell me a little bit about how it all dawned on you that this was, ah, this is what I wanna be doing. Can you tell me about that? 

Ooh. Uh, well, some backstory for, for people a bit. So I was a singer songwriter. Yeah. Right. I had just released my fourth record.

I went to music school. so no part of my father’s organization. and then my father sadly passed nine years ago, and, and there was no plan. There was no succession plan. There was nothing planned for me to step in. And for the first two years I looked around and went, okay, let me put a C suite in here.

Let me hire a CEO or a CTO or a CFO. I mean, we’ve assisted over 250,000 businesses around the world at this point. So my father’s book, ultimate sales machine is in the top 10, which recommended sales books of all times. I don’t know. I don’t know if it’s in 

the shot, but ultimate sales machine cult classic

So, um, yeah, it was a ginormous organization, all filled with executives. Right? Our clientele were executives and here I am, 25, 26, looking at this, going. oh my God. I have nothing to be able to know how to be a part of this or do this. So I first started just by. asking questions. I would peep in on calls and I would go, hi guys, who is that?

That’s Amanda. Hi. you know? Yeah. And, and, um, and as I started asking more questions, people said, you’re asking the right questions, keep asking. You know, because a lot of people walk into leadership roles and they think, oh, well, I know everything. Let me tell you this when do you ever get anybody to grow with you or, or to adopt, right?

Yeah. And go with you so first it was a lot of 

questions. 

What, um, when they, when people were telling you that you were asking the right questions, what, what were those questions? Do you have a sense of 

that? 

Yeah. So for instance, Uh, we grew our following on radio and it just so happened that right as my father passed laws went by that you couldn’t drive and hold a cell phone.

So our call center, our call to action was call in to get this free report. Mm-hmm so our calls dropped off significantly. So our lead source was in a real dire straight, and my father was the innovator and everyone else didn’t know how to innovate. So we were running radio ads with his voice still a year after he had passed.

We didn’t, my, the marketing team didn’t know what to do with it. Yeah. Um, and, and then they were also having a hard time tracking the results. So I’m just trying to understand this puzzle, just like everyone else, right? Yeah. So I’m just asking questions, you know, what, what was what’s our conversion rates.

Yeah. Um, how do we know about this particular ad? How did it produce? Have we run other ads with different voices, right. That. Just simple things. Just intuitive questions, but I, yeah, right. Yeah. Right. Holes out intuition was there. Yeah. Yeah. Yeah. And, and, and I think there was so much overwhelm at the time that it, it was a little bit hard for people to see past that overwhelm mm-hmm okay.

Interesting. 

All right. So then, so talk me through it then. So you were asking the right questions. You were questioning 

yourself. Yeah. Uh, and then, so I study under an Indian Saint mm-hmm Sarva Loka Maa her holiness, Sri Sri Sri 1008, Guruji Poonamji it’s very long, but we just referred to her as Guruji So she had told me that it would be wonderful that this legacy that my father had created.

Uh, that I could continue it on and, and give it a new life. And, and then that would be good for me. that would be what’s best for me at this point, which at the time I’m like, that is crazy. There’s no way that I could do that. Right. I just didn’t think it was physically possible, but she assured me that it would be.

Yeah. And then what I really fell in love with was our people mm-hmm our clients. I mean, it’s not sales training is something that can completely change your world, right? It takes a company from a million dollars to 5 million from 5 million to 10 million from a hundred million and beyond.

So, uh, people will come back to me, you know, they would cry to me all the time about my father passing. They, they felt like it was their uncle or their father themselves. Right. That was the kind of bond that, that book and my father’s trainings created for people. I even just had one last week of a gentleman.

Who’s like, I’m so grateful. I’m alive today because I got in a car crash last week. And your dad talked in the book about how to bounce back when you fall, cuz he got in a car crash and he explains this process. And he’s like, if I hadn’t read that, I, I would’ve gotten probably killed in this car crash, like the randomest things, but the most miraculous gifts and all around the world, I mean the book is in 13 languages.

Yeah. So I was just talking to a gentleman. The most recent thing that people have been telling me is that the book is, uh, second to the Bible. It’s it’s the book they read the most. 

Yeah. And I’ve, and I’ve experienced this, right? Like every time, every time I pull you into a room, somebody in the room is like, oh my God, ultimate sales machine.

And I’m like, this is cool. Right? Like this is what made me think of you for this. Right. Because I’m just like, I’ve never, I’ve never seen Amanda. And, and up until this weekend, it was all virtual rooms, but it still happened. Right? Like Alex was like ultimate sales machine when we had it inventory , um, which I find really fascinat.

Hmm. That’s interesting. 

So this, when you’re talking about, uh, a process that takes somebody from 1 million to 10 million that is taking somebody from having eight to 10 employees to having 25 lives, that they are now in charge of To, you know, being pretty sure that their kids can go to private school, all they want from that Delta between one to 10 million.

Yep. A forward colleges and stuff like that. Yeah. 

And, and if you look at organizations, 60% of companies don’t make a profit. Yeah. So at a million, maybe even some millionaires are making more than the $10 million companies. Right. They come to us in debt. Yeah. They come to us, you know, how do we fix these bottom lines?

We’re just trying to keep the lights 

Yep. Yeah, yeah, no, I get it. I get it. I get it. That’s really interesting. The impact. Right. So then, okay. 

So then now 

you, 

you start to have people feel like. 

this, 

this book, your father’s training, the work that he’s done 

and the bonds that he’s are,

how would you phrase it? Would you, would you, 

at what point you think that it went from being a burden to being an honor. 

Do you think it went from being like, did it become a 

what’s the, from two there of like the feeling of this thing, 

it took a lot longer yeah. For it to become something really wonderful.

Mm-hmm um, 

because it was a lot, 

um, 

of problems at first 

mm-hmm 

so I would say six years worth of just everything you could possibly think that could go wrong. Yeah. You’ve told some Terry stuff. Yeah. It’s it’s vicious. Brutal. 

I mean, yeah, yeah. Yeah. 

So it wasn’t until much more recently that, and I spent a lot, 

I, 

I spent last year, I only worked one day a week and the rest of it, I was working in a nonprofit because I honestly was like, are there good people in the world anymore?

That’s where I had actually brought myself until, 

um, 

I got brought onto a board of a company and I started watching how they interacted as a culture. And that started to warm me up again to the fact that there are wonderful organizations out there and people that really care. You just have to create that.

And then you have to attract that with more people. Yeah. And make it very clear that that’s your intention. 

Right. 

And then you, that expands more and more. So 

I, 

I slowly got 

the, 

the belief back , but we still doubled sales last year. And I only worked one day a week. 

So that’s 

not bad. 

The word that you went to there was the word I was thinking about intention.

Like I, I do think to create a corporate cult to create any kind of culture within a group of people. That is a good culture. it needs to be intentional. Yes. What did you see? What did you see this board doing that was intentional, that you then started. 

applying 

Uh, the leader, I really loved the leader. He just, he always was very Frank and they’re in Missouri.

And, uh, I don’t know if that has anything to do with it, but it’s good. Old Midwestern values. Yeah. Something like I show up the first day and one of the staff walks up to me and I’m like, how do you like working here? And he’s like, if Tom Douglas told me to walk out into the middle of the street in traffic, I would do it.

I would follow him to the middle of the street. And this is like, nobody’s asking there’s no cameras on. Yeah, no, nothing. He’s just speaking from his heart. I’m like, can I bring you over to the camera? Can you say that in front of the camera? Because it was so authentic and so real. He just, yeah, I think he upholds truth more than anything else.

And he talks about that a lot. Mm-hmm and the transparency of that and transparency, authenticity, and he really practices servant leadership. Mm-hmm um, all of those things were very inspiring and because he held that so true. And he, you could tell that he upholded it with every fiber of his being that everyone around him.

it Made them level up and even the board I’ve heard that boards are terrible and that they’re not so good. I’ve had my own. And it was a interesting, um, but uh, in his, every single member is like, what can we do to make this the best possible? It’s not about, you know, a name or an ego in the door, right? Yeah.

It’s just, how can we provide the most value? And I think that that’s magnificent. 

Did you see them baking that in formulaically or is it such a strong leader? Cause that, you know, it can come from one person and then kind of like what you described, right? Like, it sounds like your dad was kind of one of those guys.

Yeah. And then when your dad wasn’t around it all kind of like what, what, what is, is there ways to bake that in or is it, is it really driven by that top down thing? I 

should introduce you to Tom. He would do much better at this. Well, he I’d love to meet him. I mean, he has a hundred staff yeah. And there, and I can see that the whole organization lives and breathes it.

Yeah. Uh, that is not my expertise because I walked into the wild. Right. My father had brilliant people around him. Yeah. And they’d worked with him for decades. Yeah. So they were very loyal mm-hmm, but for some reason there was also kind of this cowboy piece mm-hmm as well. And when the sheriff wasn’t around, it became, um, very intense.

I would not say that I’m the expert on culture, but, uh, 

yeah. Okay. That makes sense. So, all right. 

So then let’s talk about leadership and let’s talk about fathers, right? One of the things that I wanted to dive into you with is this idea that I, I feel that you and I must have had some similar experiences growing up, cuz my father was also, you know, your dad cut his teeth as the, uh, guy that grew a bunch of Berkshire Hathaway companies.

Right? Yep. My dad grew the portfolio of a very, very, you know, very, very rich family as well in Venezuela that owned multiple positions across multiple industries. And that’s why we moved so much around the world and ergo, I grew up, you know, just kind. mixing with CEOs and, you know, high power people. Uh, and I found it very, very normal and, and, and therefore I do find that I have this like, privilege of not being intimidated by a title, walking into a room ever.

Mm-hmm and not really like, you know, I guess I’ve, I’ve never felt like I don’t belong in any room. Um, as a result of that, I wonder what your, you were telling me a little bit about how your dad would bring you guys on. Tell, tell me a little bit about. Um, kind of like how you interacted, you know, something I’m really cur tell me a little bit about how you interacted with your dad’s business as a kid growing up.

Yeah. And like 

that life. I really didn’t, I didn’t really know what he did. Mm-hmm when people would ask me what my father did. I, I don’t know. He’s got companies. Yeah, 

yeah, yeah. I didn’t know what my 

dad did really. Um, cuz there’s just, it spanned over so many different things, right? Yeah, yeah, yeah. 12 different companies.

Yeah. But, um, I’m actually curious of you if you don’t mind. So when I was surrounded by all these brilliant minds, right. I, I found that it, that they were very passionate for the most part about what they did. My father surrounded himself by a lot of speakers and authors and leaders of industry, and to be able to have that leadership, they were very engaging and very interesting.

And, and I could tell that they really believed in what they did because they were that vivacious type. Did you feel that, did that. Okay. Were you surrounded by that? I wondered 

if that’s all. No, I can’t say I can’t say I was okay. I, I was surrounded by a bunch of,

you know, my, my dad’s circle when I, by the time that I got into like the consciousness of it after, you know, after Spain in Spain, it was very old Spanish money, right? Like, um, the number one real estate holder in Spain is this guy, someone Flos, who’s like sixth generation, somewhat Flos that has been breeding bulls for 200 years.

And like, he serves up the bull fights in Spain and like the king hunts on his land and goodness, you know, all this like really like statesman stuff. Wow. Um, fascinating, fascinating old world. Okay. And then, and then there was other people where we, like, we would stay at like the El CASAA, like private residents, you know, like weird stuff like that.

And then, and then here in Miami, it was all a bunch of. second generation, you know, like first generation Cuban refugees that did well that were then presidents of hospitals. And, but, but it was much more corporate America than okay. Presentation America. Right, right. Like it was, it was very much like the contractor that has a hundred million dollar business.

Right. And the, uh, telecom company that has a million dollar business. Yeah. But none of them grew through PR, not a single one of them. Ah, right. Like none of them. That is an 

interesting distinction. Yeah. Yeah. Okay. Because a lot of my, my fathers were entertainers as well as you know, they made their money.

Okay. Fascinating. 

Did you grow up, did you have like a, like an endearing thing about it? Right. Like I think about these guys, like I think about like Julio and I’m like, love. Yes. why, why did you love that? Because ju repeat the, this thing , you know, they, they were just, uh, there were, there were, I, I always, as a kid grew up just like, assuming that the world liked me and I liked it back, I guess.

Right. So the people that I was around, I just have this, this connection to, and I was a very outspoken kid, so adults took interest in me. Cool. Um, and I, and I, I, you know, so I wonder, I, I kick it back to you. Like, did I imagine that you were an outspoken, like a, a young woman that could hold her? Yes, of course.

Yeah. With manners and be at a table and like have a 

conversation. Well, I, I can remember my father training, both me and my brother on how to do that. Right. Yeah. Um, and one of his favorite quotes was maturity is when all of your mirrors turned to windows, mm-hmm ding, ding

maturity is when all of your mirrors. 

Yeah. Yeah.

Thanks, man. Appreciate.

Yeah. All right. Um, 

I’ll say it one more time. Yeah. Cause it was so powerful. That was really journey is when all your mirrors turn to windows. Okay. What does that mean? It means to look beyond yourself and really look through to other people to ask them questions to it’s the same as it’s not about being interesting.

It’s about being interested, right? So he would train us to, how do you ask the other person? What is, what are their interests? What, you know? Um, I, I like, I can’t even talk surface level with people anymore. It’s just so bizarre to me. I can’t do the small talk thing. I have to better understand what makes you tick.

What is interesting to you? I wanna be interested by what makes you interested. I wanna understand why that’s interesting for you, right? Yeah. Yeah. So those, those kinds of question. , it was almost like a game. How much could we get them to speak more so that, um, we’d better understand where they were 

coming from.

At what age? At what age did that game start landing for you? Like at what age do you remember? The first time you were like, okay, so conversations are a game. Let’s do this 

as far as I can remember. I don’t, know I mean, I was very 

talkative. Yeah. We see, we weren’t, we, we were not taught personal development as kids.

Okay. Like, you know what I mean? Like, to me, like your dad’s oh no, I got your dad’s like ingraining personal development and stuff like that. We were just taught manners. Okay. We were taught, you know, like family values. Okay. But family values are not exactly congruent with personal development often. okay.

You know? Right. Like old world, Hispanic family values are really just like, no, no, no, no, no. Here’s the perimeter. Right. And uh, no more growth. This is it. This is us. That’s them. Okay. Um, so that’s interesting. So that’s interest. . Yeah, so, so, so 

you’re around that continue. So like, one of my father’s favorite questions he would always ask is if you could go back to the age of 14, knowing everything, you know now, but you’d lose everything that you have.

Would you do it or would you rather con uh, yeah, that’s the question? So 

knowing 

everything I know now yes, of course, who wouldn’t 

do that? 

A lot of people wouldn’t, they’d be like, what if I don’t meet my wife? What if I don’t have my children? I, they would be too afraid to lose what they have now to go back to that age.

Oh. That never crossed my mind, 

but it, it strikes great conversation as well. Yeah. Yeah. It’s like, you know, that’s a question that really asks at the heart of somebody who are you and what makes you tick and what’s important to 

you. 

You Yeah. 

So what’s who are you? What makes you tick? And what’s 

important to you 

yeah. See, 

I don’t even know, man, going back to 14 would be really. really a lot. I’ve, cramed a lot in I’m one of those that like has to cram 60 seconds out of every minute. So mm-hmm, , mm-hmm, , it’s a lot of living,

you know, I’m not somebody that has, I, I, I agree with the overall tenant of like, I don’t want to be anywhere, but where I’ve ended up right now, but I also think more time. Sure. Right. Like I I’m, I love, I guess I love life and I feel like I’m the best version I’ve ever been of myself right now. So why not get more 

of it?

That’s wonderful. 

Which is where my answer of, of course, now that you say, what about if I never met my wife now? I feel like a jerk

no, but that’s awesome. That shows you right. That you’re just willing to go for an adventure, right? It says a lot about you. Fascinating. I’m adventure. It’s a great question. To start a conversation. That’s more than just, you know, what’s going on at business today, right? Yeah. Cause then when you really know the person, then it becomes something even more magical when you do yeah.

Become a business. Right. Mm-hmm 

yeah. I agree with that. I agree with that a hundred percent. 

So where is, what is your take on the role of community creation as far as how it affects the businesses that you’ve worked with, the business that you’re working on right now? Um, what’s your take on that? 

Uh, the best community I’ve ever been a part of is the nonprofit, divine bliss, international mm-hmm

And that really has helped me sculpt my values in a really serious way. Um, and I’m very grateful for that community. Mm-hmm , it’s like a second family to me and we span across the world. So whenever I’m it just last week, I was driving at two in the morning and I was kind of falling asleep. So I called my, my friend in Thailand.

I’m like, keep me up because it’s broad daylight there. Right. Or, um, I’m kind of a night owl. So I’ll call one of my best friends in Australia. Who’s a part of that group and there’s a bunch in Singapore and then there’s some in America as well. Mm-hmm and, and that really taught me the value of, I think it’s an, in like an old, um, African tradition of you only go so far alone.

If you wanna go fast, go alone. If you wanna go far go as a team, right? Yeah. Yeah. And, uh, watching my guru and how she taught that, that dynamic mm-hmm and it. Years of working with all these different cuz especially with different nationalities. I’m sure you can relate to that right. Culture. Yeah. Everyone comes from a different, we’d be perpetually offending everybody because yeah.

Yeah. Somebody from Asia feels that the American is too loud. Right. I was always too loud. I’m like, oh my God, what have I done now? Yeah. But uh, but once you bridge those gaps and you understand where people are coming from, man, you just the, the speed and the strength and the stability of a team is magnificent.

That’s where I’ve learned it more than what, than what I’ve learned in ch I, 

so I, 100% echo with that. 

To me, everything that I talk about in community, I am reverse engineering from nonprofits. 

Oh, okay. Yeah. Like, oh, that’s interesting. Yeah. A hundred percent like where you come. 

Okay. Not that. Yeah. Kind of like you, right.

Had a career, got super involved in a nonprofit, the outlook of how we activate people when it’s just for the greater good versus when it’s a transaction. Yeah. Has completely changed my life. Wow. Yeah. And, and that’s even, even what a, even the internet talk show is a evolution of how we hosted our young professional meetings.

Wow. 

And how we pulled off events and how I used it as a stage and how that got me then business. And like, it’s all been an iteration through that. Oh my gosh. So I completely agree. 

Have you, have you made some of those bridges, have you, have you done any of that stuff from like seeing how the nonprofit and everything that you were doing works?

Like, why don’t we take some of this nonprofit framework and put it over here? Have you done 

any of. Yes, definitely with my team. I mean, empowering my team. So when I first came into the business, it was all about, let me prove myself. I’m gonna prove to you guys that I can do this. Right. Mm-hmm . So I bring in the biggest client, watch me double our marketing, right.

Watch me, you know, innovate our sales team. So it was all about like, let me prove myself, cuz I was kind of, kind of needed to. Yeah, yeah, yeah. But at some point, uh, and I was really blessed to be around, you know, world class people. So I got to absorb a lot along the way, but, but at one point I started realizing, well, if this is just the Amanda show, what’s the real point here.

Mm-hmm right. Mm-hmm what are we trying to do? We’re trying to impact as many people as possible and give them something that’s proven something that’s decades, right? Yeah. And it doesn’t have to be Amanda doing everything. Yeah. Which was a big, a big realization and then giving others the platform to be able to rise up and stand as leaders themselves.

Right. Mm-hmm . That’s when I took on, um, I have a little intern that’s 12 years old. Mm-hmm he’s amazing. Yeah. He’s amazing. He has domestic. Yeah. Okay. Well, no, he’s in Canada. Okay. Uh, but he has reviewed a hundred products on his YouTube channel. Mm-hmm he’s 12. Yeah. Yeah. He’s already released a course. Yeah.

To teach other young children. Yeah. How to use video in their marketing efforts. That’s a good sign. It’s insane. What this kid can do. Yeah. And I’m so proud of him. Yeah. And I just wanna lift him up, right? Yeah. Like that is just so magnificent. And I want everybody in my organization to grow and feel that, whereas before it was just about what can I prove?

Right. Mm-hmm so it was a competition with all of my staff, which, you know, got me to one place, but it’s not gonna get me to the next place. 

So how does that application change? Right. So when you’re going from, like, I’m gonna Curry this thing, you guys are gonna have to compete with me to no, no, no. I want to enable people to grow.

How does your interaction change? How does your approach change? 

So, and we find this very often with CEOs. So you walk into a meeting and you go, okay, this is what we’re gonna do. These are all the steps, and this is what I want done. Right. Mm-hmm because the CEO has to be confident. The CEO has to come in, they have to be the brains.

Right. And then how often does the actual team implement that idea? Right? Will’s boss’s idea. I’m not responsible for it. Right. Whatever he says, stupid idea anyways. Yeah. Here’s another idea. Right? He’s read another book. Right. Whatever it may be. Um, but so instead of coming to every meeting, feeling that I’m on the spot of, I have to prove something.

Mm-hmm now it’s, uh, I am here to discern mm-hmm I am the discerning factor. You come to me with the decisions of something. If you’re stuck mm-hmm , but I’m relying on you to provide the answers, to provide the solutions and giving you the platform to be able to rise up. I might even say, this is something that I’m working on.

What are your suggestions? As opposed to, I felt that I had to come up with every answer and that doesn’t it create a, a sustainability amongst my staff. Yeah. You’re teaching 

people how to make decisions instead of making decisions for them. 

Yeah. 

Yeah. I like that. That’s cool. 

And we teach that that’s part of the book too, right?

I’m like reading it’s part, the book book and I’m oh, OK. I gotta do this. Right. So there’s systems of how to do that and foster that and create accountability and create responsibility. And yeah, 

I’m, I’m sitting here trying to digest the idea that you’re navigating, you’re navigating your dad’s legacy with a manual that your dad left you.

Yeah. That’s so that’s so deep to me. And I think about the role of content as a legacy, right? Like what we talked about at lunch, this idea that I really wish that my, I. You know, my, my brother used to write everybody in the family. We have like a family, like Yahoo group from like 25 years ago. and um, every time it was somebody’s birthday in that group, my brother would write them a poem.

Oh. And my, and my mom has like the whole list of the, of the, of the poems. Right. Mm. And then I have this like one video of my brother singing in the car. And, and I think about the idea that in two years I’m gonna be my brother’s age when he passed. And like, have I, was he right? Or was he not right? you know, like, like I, you know, it was, so 

what do you what do you mean by that?

Was he right? Or was he not? Oh 

man. I’m thinking about this one thing specifically, I’m thinking about, I’m thinking about the fact that he told me at one point that he’s like, I’ve already peaked. And, um, you know, I’ve had to like accept the fact that I’ve already peaked. And I was like, bur. You’ve never peaked.

Right? Like you’ve never peaked. Like that is a, that is a false thing. Right. Like I just did, I didn’t have like the, the language back then. Cause I wasn’t in personal development, I didn’t have like false narrative and you know, whatever. Um, and you know, like negative self talk or whatever. Right. But like, I, I just, it just didn’t make any sense to me.

Right? Like I’m like no dog, like you are, you can always not peak. He’s like, no, cuz once your trajectory is tapers off, you’re done. So like I’m already at my peak, I’ve made my peace and I wondered and I, and really I’ll tell you right now where I’m at in life, I’m feeling like I don’t really think that that’s accurate.

That I’m gonna feel like I will have already have peaked by the time I’m 42. 

But was he an athlete? 

No. No. 

Um, that’s very common with athletes. It’s common with athletes and that’s why they crash so hard. I mean, what is it like 80th or 90th percentile of, of athletes end up going bankrupt because yeah.

Correct. Professional 

athletes. 

Yeah. Yeah. Correct. I have a best friend who has said the exact same thing to me. Yeah. He, he made, he had this one game that was so crazy. They won the SB for it. Mm. He, he, um, yeah, he like hit four home runs with a broken finger or something and he’s like, I’ve peaked. I accepted it’s okay.

Listen, that might be true for an athlete, right? Like if, if you can’t redefine how to get your fix from something, like, it’s gonna be really hard to beat the comradery of a locker room. The adoration of like 40,000 people watching you do your job. Like, I empathize for athletes, man. That’s tough. 

That’s the same thing with astronauts and astronauts.

Yeah. How, okay. You’ve reached the moon 

now what? Yeah, yeah, yeah. 

Now what now? What? Yeah, so I get it. That is a very valid thing that people do say. Yeah. Right. But 

it’s for, for him though, he just felt like at one point people saw me as this young guy with promising talent in my career, and now I’m just like a guy in the corner and I’m like, you can always redefine that.

Of course. But it was pre-internet of things so much. Right. Like, I mean, I don’t know, man, like, I guess I didn’t understand all this stuff, but, so, so I think about that, I guess, I guess where I wanted to go with it is when you are going back to the book, like,

Is you interacting with the framework of this book and running this company? Like an ongoing feeling of connection with your father? Honest question. 

Yeah. absolutely. Absolutely. I’ve done a lot of work on that actually, because there’s also a lot of work on just being able to realize who I am as an individual mm-hmm versus my father.

So one of his growing up, he always said that I want you to do what you love and I’ve sacrificed my life so that you can do what you love. You know, what he really wanted to be. He wanted to be a movie director, so he wrote seven different screenplays. He sold one to Warner brothers. He made one independently and that was his love.

And because he was so darn good at. He just could not get away from how magnificent that was. That career was. Yeah. So he told me and my brother, so my brother became an actor for some time and I was a singer. Yeah. Right. So it was just like, you guys were both remark the arts. Right. He wrote a couple hundred songs.

He loved music. Yeah. Yeah. And, um, so that was part, that was my passion. And, um, so there was this question of, or still is this question of, okay. It’s it wasn’t even my father’s absolute love. Right. Mm. And he passed at 55 and he never got to do that. Mm. So what is that for me? So there was a, there at the very beginning, there was a lot of friction of really going in into the business because my father died at 55 working himself into his grave.

Yeah. Right. Yeah. So it’s, it’s, it’s a fine line. Mm-hmm of. honoring him while also honoring myself. Yeah. And I’m still navigating that, right? Yeah. And I have taken years and lots of dedicated time towards the nonprofit, which I’m very, very passionate about. Mm-hmm um, you know, I watched, I lived in the hospital with my father for a year and a half while he was going through his cancer treatment.

And we went to 200 of the top alternative doctors during that point. And that’s how I met mag guru was through this search mm-hmm and I became so passionate about health mm-hmm . And how can you be preventative about health? How can you use your own thoughts and the way you think and the way you live to be healthy and happy and wiser?

So that’s something that I, I have to do. I, I have to do as far as music. I don’t know if I’ll ever go back to that, but, but I I’ve done heaps of work to recognize that my father did one thing and this is what I’m doing. Mm-hmm and. Yeah. And it’s a continual process. 

It’s funny, man. I heard one of the, one of the things that I heard early on in my entrepreneurial journey that really ranks true to me.

That, that makes me want to repeat this. As you’re saying, this is the freedom is not the ability to do whatever you want. Freedom is the doing. Hmm. Right. And I hear that in. I hear that in what you’re saying, right? Like it’s like where, where is the, what’s that fine line of freedom of like, is this what I really want to be doing?

I mean, it is obviously what you want to be doing. Yeah. But long term, what’s the, what is it that you want to be doing? Kind of thing. Right. That, that, that you’re asking. Right. And the other thing that comes to mind is this idea of, I do think that somewhere in your, for me, it was in my late twenties, early thirties, that I finally realized where my family ended and I began.

Right. Like how much of the stuff, you know, there’s a lot of stuff that I carry with me that is family. Yeah. But then there’s some stuff that I, I dropped off at the door. 

Huge. We all have that. Yeah. We all have that. And it we’re dictated by this frame. Yeah. That we believed, you know, my brother was the smarter one.

My sister was the, you know, successful one. Right. I’m the, whatever I am. Right. And, and we think that that’s what defines us. I thought I’m a 24 year old singer songwriter. How could I ever write, I’m not a sales executive. And the more that we can work internally on those ideas and those thoughts and identify what they are, and then be willing to accept that and say, okay, I’m gonna be the best version of myself, whatever that may be.

I think that intention holding that every day and it’s not even like every day, it’s like, it’s nearly on the hour. Like I have to verbalize to myself, I verbalize, I grant myself permission to connect to my higher self that’s. That’s my saying that I repeat all the time. I grant myself permission to connect to my higher self because yeah, it’s so easy to.

be victim of your fears and your anxieties and your angers and your past traumas and your belief systems. And mm-hmm , you know 

yeah. When you’re saying this, what I’m hearing is that the key is to continue to seek it. 

Yes. 

Right? So it’s like, wherever you’re at right now, as long as you’re still seeking it, as long as cuz you might be, this is what I wanna be doing.

Yeah. But I’m still gonna continue to seek whether or not this is what 

I wanna be doing or not. Yeah. Cuz you make decisions every single day that can change that or alter 

that or something happens in your life where all of a sudden, what you wanna be doing is no longer what you wanna be doing. Yep. And we should have the freedom to do that.

And that’s when peaking, I think that’s the difference in peaking. Right? You may have had something. , but, but if you’re staying, if you’re being clear that your intention every day is I’m gonna be the best version of myself, mm-hmm , then you can continually transform and adapt and you’re checking in and it defines something different.

Maybe, um, getting the appraise from others was important, but then in the next phase of his life, maybe it was with his family or, you know, within himself or which is 

what became his last, you know, like as he was going, it was really all about family and happiness and, you know, that’s kind of, that’s where you go, right?

Yeah. Yeah. You think that it’s a monetary thing, but then you have your first child and you’re like, no, that was the best. One of the best moments of my life was seeing my daughter seeing my son. 

Right. Yeah. Yep. Yep. So we’ve talked about

the, the book is a queen on the chessboard of content. right. Like, we’ve seen it serves as a piece of legacy. Right. It serves as it drives a community. Right. Like everybody that identifies with that book is like, oh, move the home. What’s up. Right. That’s awesome. Yeah. Um, what are you? I know that you’re a pretty prolific content creator.

Thank you. And, and you have a list and, and, and you’re doing, how do you, what, what do you think about content overall when it comes to you? You serve all these different businesses, right? Yeah. Like where, where, what’s your mindset right now around content and growing businesses? 

Well, 

I’ll tell you one funny thing.

So the publisher had told my father don’t put all of this great stuff in one book. They’re like, are you kidding me? This should be eight books. And he is like, no, this has to be the best freaking thing ever. Right. Mm-hmm like the publisher actually told him to stop putting so much value in. That’s a typical, yeah, isn’t that crazy?

That’s so that’s such a typical story. And one of his, one of my favorite sayings from that too, is, is he’s like give your best stuff for free. Mm that’s. Why he didn’t hold one thing back in that book. Cuz you feel like you have to covet it. Mm-hmm , you know, you come up with a good idea and you’re like, I don’t want anybody to know, but then nobody finds out about your good idea.

mm-hmm right. Mm-hmm so getting it out there and, and making that, I think that’s hard for a lot of people is when they’re doing content, they’re not leading with their best material. They’re saving it. Mm-hmm best for last, right. Mm-hmm don’t save that. Yep. Put, put that right out there. Right. And get it clear and get it into a system and yep.

Right. A lot of people have these ideas, but then they don’t develop them into a, my father was just brilliant at that. Right. magnificent about what about creating a system around it? How many people have, have decided I’m gonna find a big client and I’m gonna win a big client, right? It’s it’s like as old as sales, right.

But my father put a title to it. He called it the dream 100 mm-hmm . He said this dream 100 is the fastest least expensive way to double sales. And let me tell you a story about how I doubled the sales of nine different divisions for a billionaire by the name of Charlie Munger. Co-chairman of Berkshire Hathaway, right?

He, oh, it gives me chills still. It’s so silly, but he had a great title. He had a catching phrase that hooked to everyone, like who doesn’t want the fastest and expensive way to double sales. So point value prop story that backed it up with that social proof of what he did. Right. And now, you know what I say, it is the one strategy that has doubled the sales of more companies than any other.

And now we can actually say that because it has, because it’s gone just beyond my father. Right. So it, it. Building a process and a system and a way of telling that story and packaging it, man, that package is so brilliant. I’ll tell you a really quick story. When the first lemonade stand I ever did, I was like nine mm-hmm and, and I went to my dad.

I’m like, okay, I’m going to do my lemonade stand 50 cents. And he was like, no, this is what you’re gonna write on your lemonade stand flyer. You’re gonna say world’s best lemonade, $1. And I’m like, dad, everyone else is at 50 cents. He’s. just put it on the sign and put it out there. And I will tell you I got more lemonade and more people to stop because they couldn’t believe the gumption of a nine year old saying world’s best lemonade.

Yeah. Yeah. First person that asked is this really like, what makes this a world’s best lemonade? I went, my dad told me to right. I gotta look smarter after that, but it, the packaging, the way that you place it, the, and then repeating that over and over and over again, I think that that’s crucial. Yep.

There’s a lot of content out there and, and people can really, you know, go 50 ways to Sunday. But if you can create that story and really with pigheaded, discipline and determination, keep repeating it. Yeah. Then I think that that’s really a really powerful thing. And, and then the content that I’m creating, mm-hmm, all just brings it back to his timeless stuff, right?

Yep. So I can create something. That’s relevant today. You can just contextualize, contextualize, contextualize. Yeah, yeah. With more stories of another person. Yeah. Did you hear about this person, 

right? Yeah. I think you nailed it right on the head. I think it’s give your best stuff away for free. And whenever you’re working on something, be conscious of what you’re doing so that you can describe it later.

And then once you figure out what you did, then you package it. Yeah. And you package it with a title. Yeah. This is what it is. This is how I did it. This is how you can do it. Yep. That is infinite. That is infinite content. Yep. Right. And, and the hook point is story as all this time. Right? Like, it’s like, I wanna say your boy, Russell Brunson, cuz I, I say that all the time, but like Russell Brunson hook’s story offer.

Yep. Right. It’s like, it’s like hook that’s the, that catchy title and the value prop story. Right. We all relate to stories that is a contextualization via, uh, a pattern that you can tell it. and then what’s your offer, right? Is your offer now you want to do business with me or is your offer just like I said, something in interesting enough where you don’t wanna be my friend 

right.

And I, and I think, um, also when it comes to content, so the way that I test my content mm-hmm is I perpetually talk about it with different people and I, and I watch their behavior. Right. Like, yeah. So I’ve been talking about the new edition of the book. That’s right. I’m writing the new edition of the book.

Right. You just talked about it that much. Yeah. Right. And so I’ve been talking about this for two and a half years and I’ve been working on it and writing it in, uh, yeah, it’s taken a lot, but I want it to be magnificent. Right. Okay. And, and that my dad took 50 years to write that book. So it’s okay if I’m taking two and a half.

Right. Yeah. But, um, I, I really watch people’s reactions. Right. So one of the chapters is the Encore that my father never got to give. Right. And I told you that. do you see his response? Right? Oh, so as soon as I saw one person’s response, I was like, Ooh, that’s good. That might be something that I should continue to say.

And then I kept repeating it to people and it hits. It’s still 

hitting you. Yeah. It’s still like I’m having goosebumps right now. Cause it’s the, I know again. Perfect, perfect, perfect case in point the Encore, my ne my father never got to give I’m curious. I was working late night. I found this email. That was my dad’s final chapter that he never got to put into it.

Yeah. Oh, I’ve got chills. Yeah. I have, I have chills right now, all over my body. Right. And whatever, whatever that is. I wanna read it. Yeah. Like I wanna read it. Yeah. That’s perfect 

packaging. Right. But I think that people kind of like, just put things on social media or they’re like, they put ads to something or they just, they’re not watching human behavior.

right. There’s something to be said when you watch someone’s face and you tell them, and you see how their body reacts to it. If like I’ve been saying. I’ve also been saying that part of what I wanna talk about is self-mastery and people don’t really have the same response. They’re kind of like, yeah, yeah.

That sounds like work. Right. So I’m like, okay, packaging isn’t there yet. Yeah. Self-mastery is not the package. That is not, that is not how you sell this, right. Yeah. Yep. Which is interesting. You have to find the right thing and just keep testing it you’re right. But watching the human response mm-hmm mm-hmm because we go so online so quickly today, it’s hard to bring it back to that human.

That is, that is exactly why I think that like the fundamental mistake people make with content is that they think audience in instead of relationship out. So if you can, whatever you’re doing in content and what you think, if you’re number one, I always say, make content with a buddy, right? Like exactly what you’re saying.

Right? Like you, you are iterating through your content by like seeing how I react to it. And if you can capture something that makes me react in that way. On video. Yep. Then I might not react the same just on like a screen, but it might be 85, 90% of it. 95% of it. Yeah. And that’s pretty freaking good scale, man.

Yeah. So, so that, that is a perfect example of that, right? Like this idea of what works person to person yep. Is what 

works in content. Yeah. I think that’s why this whole journey of human to human has happened. Right. It’s not B to C it’s not B to B it’s H to H it’s human to human it’s heart to heart because it’s true.

It’s so easy. So for a period of time, I didn’t see any of our, the majority of our clients go through my sales team. They go to my coaches and my consultants and my presenters and all of this. I really only get to work with the fortune 500 and our bigger clients. Right. Sure. Sure. So I’m missing a huge gap of them and it started to become just kind of numbers.

Like what’s the open rate, what’s the click through rate. Yeah. What’s the purchase, you know, where are your sales? So. This last, just in the last six months. And I also did it two years ago where I drove around the United States and I just said, I wanna meet you so good. Let’s just meet face to face. I wanna be in your office.

I wanna be in your hometown. And let me just interact with you because I had lost that. I had been too far away from it. Yeah. That’s really smart. And it was really interesting. It’s been interesting to see that and, and to learn listening and observing. 

What’s the biggest takeaway that you took out of one of those trips that you would not have had if you didn’t go and sit down in someone’s office?

Like, is there, you don’t have to say who, but like, is there, is there like something that you think about? I was like, oh my God, we’ve been doing everything, everything wrong, cuz you were there. Mm.

Um, ha you wanna know the truth? Okay. no, no me, I debated I’m like, I could be more professional and say the truth. Uh, say something else. But honestly, my last, I just, um, toured California and I’m and I saw a bunch, I just segmented my list. How often do we do this? Where we just like go to our email database and say, I’m gonna be in this city.

Are you there? Right. Or grab some coffee, right. Or going on your Facebook page every time I’m going to a city, I’m going on my Facebook page, who lives in this city? Yeah. Message me. Or I go to my text messages and I’m looking through my address book to see. Yeah. Cause over the last, you know, 30 years I’ve made all these relationships that I just totally forgot about and I’ll reach out to somebody.

I haven’t talked to em, 15 years, whatever mm-hmm so, so I said, I’d like to meet with, with the whoever, you know, just tell me and the resounding the one thing that people just kept saying, as I met with them was, you know, we know that you’ve taken it over and you’ve done such a great job and we’re really proud of you and your father will be proud of you too.

but we know it’s not your passion. Mm. What are you doing about your passion? Every single one, these people don’t even know me. Right. They don’t know me, but I mean, they see me maybe with my content and they get sure, different materials over the years and they’ve watched me. Right. They feel 

that they know you well enough to look into your soul and tell you that 

right.

Like’s pretty on a repeated basis in Spanish. You call 

that tu that’s like, really? Just like you’re in there. 

Well, maybe I also give that too, for sure. Give that off. That I you’re very I’m. I, I wear my heart on my sleeve. That’s right. Yeah. Yeah. So that was weird to get as feedback. So much feedback like that.

It was, it was bizarre for me and I’m like, okay, I’m not fool on anybody here. Yeah. I I’m honoring my father mm-hmm but there’s also there’s things that I have to do too. Right. And, and it, I’m very grateful. Didn’t said to have, I’m very grateful that the nonprofit that I have found that, and that there’s things that I do there.

That really mean something to me that that was interesting. 

so based on that feedback, do you approach the way that you communicate with people differently? Like, are you, are you gonna open up about talking about that? Like if, if, if the emperor has no clothes anyways, are you gonna still pretend to have 

clothes?

It has adjusted what I’m writing in the final chapter. Hmm. I’m doing my market data right now. Self the self mastery chapter. Yeah. yeah. Nobody wants to hear that. 

No, but I, that could be the emperor has new CLO no new clothes chapter, 

right? No, it did. Um, it did adjust cuz I’m in the throws of that right now.

Right. I was just telling you doing it this morning for six hours, but I like to write in the middle of the night too. I’m very good at like start at like one, 1:00 AM and go until four or five. But uh, yeah, it’s, it’s, I’m just taking the feedback and seeing how I need to pub it. Right. Just clear that I’m, I’m working towards being the best version of myself.

That’s that’s so it’s good feedback. 

anything else? Is there anything else that I haven’t asked you or something that you would that’s on your mind that you’d love to talk about or anything like that? 

I thoroughly enjoyed talking to you. Yeah. About all of the topics. I think we’ve really gone to the meaning of life.

And what, based on your understanding of what you’ve seen from all of these successful, wealthy people, what would you define as a successful life? Like, or maybe, maybe, how did that impact you in your pursuit of your own life?

I don’t know if I was impacted positively by it all, and I don’t know what positive or negative is with it. All. It dawned on me in my late twenties, how privileged I’ve been and how much I’ve taken it for granted. Mm. At 28, I left fortune 500 and took some time off. And it was the first time that I started doing my own laundry ever.

I didn’t know how to do laundry. Yeah. I lived, I mean, you wanna get personal? I lived in California for five years. I don’t think I’s changed my bed sheets. Okay. you know, like I was an animal. Yeah. Like I think, I think back to, I think back to some of that stuff. So

I have a weird mix of having come up with the first generation of helicopter ness in a world that wasn’t American. Right. Like, so that came with. I, I guess, I guess the positive way that it’s affected me, right. Is this, since I’ve never been monetarily driven, I assume that shit just happens. It’s there.

I’ve had the good fortune to never have that cloud. My judgment. Mm I’ve. Been successful enough where I’ve never been desperate at no point. Do I think that, well, if everything goes south, I can’t just go home to my parents and stay with them if I want. Right. I don’t wanna do that. I’m 40. Right? Like I don’t wanna live with my parents, but I do think that it is a buoyant force in what hope and expectations of yourself can be right with, with, with what the fear is.

Right. So on a very positive way it’s growing up around success has unclouded my judgment on how little the financial part of it matters. when it comes to pure happiness and joy. And what matters is the relationships that you have around you, be it with your family or with the people that you work with, or the people that you’re friends with and how rich those are.

And I’ve never really expressed it that way, but it’s very clear to me that that’s the case. Even today. I am still not transactionally driven. I am relationship driven. Mm-hmm and what is driving me now to continue to Excel is this idea that I now have a team of eight, like those relationships drive me, man.

Like, like the idea that the idea that Gina could have an amazing life based on a piece of pie that I can grow. Yeah. And put her in a position, right? Like our, one of our, our first core values pursuit of happiness. And to me, the pursuit of happiness is this. figuring out what you’re really good at that you love to do, figuring out how to do that, to serve others, then figure out how to serve others with that thing that you’re good at, that you love to do and monetize it in an authentic fashion.

Mm. That doesn’t take away from the integrity of it. Mm. And then it’s like, if you’re doing that and that’s what you’re monetizing, you’re happy, man. Yeah. So then, so then the next step is like, okay, then do you want to build a business and scale around that or not? And if you can be someone that gets to that point of scaling that business around it and what you make the scale of your business around it be, how can I create these roles for people to do what they love doing that they’re really, really good at and be doing that all the time.

That’s when you’re, that’s when you’re providing that true joy for people mm-hmm right. So, so I. L long answer longer. Um, I think that, that’s what it is. It, it, it took away. It took away that governor of, of scarcity for me. And that’s the positive side of it, the negative side of it. It made me very, very complacent.

And I don’t know if that’s negative, right? Like, I, I, I, I think that there’s no growth without struggle and not knowing what struggle is for 32 years of my life until my brother got sick. I wanna trade that. Like, , you know, like, I’m good, man. Like, you know, I, I, I, I feel like I’m playing with house money.

Like, you know, the rest of my life could be struggle, but I had these like first 30 years of my life that I shit, you not, there is no problem that I had that I didn’t create on my own. Like everything else around my life was very stable. Hmm. And I can’t discount how instrumental that was to forming me as such a positive person, which I think is something that opens a lot of doors for me.

Right. So I don’t know. I think that’s the overall effect they had on me. Hmm. I don’t think I ever once, as a kid was like, oh, I need to see what I S doing. And I wanna copy that or I wanna see what, um, you know, my father’s associates were doing and, and, and try to deconstruct that in any way. And I was never instructed in that manner, but now I’m obsessed with it.

Right. Like now I’m like, oh, okay. So I, I say I een a lot cuz he’s the guy that, he’s the guy that acquired my consulting company. Oh, okay. And then I went in house for him and he had just gotten bought out by O L, which is this like international conglomerate. And I went to work for him and he’s the guy that was a community.

Right. Like he built his business by being a face to the community and being part of nonprofits and all this other stuff. And he very much mentored me in that way when I was working for him. And then like all great entrepreneurs when they get bought out by a giant conglomerate, say, fuck you guys I’m out.

And, uh, and then the company went shit. Oh, you know, like bummer. Yeah. Yeah. No, but it’s, I mean, it’s fine. Right? Like he left it, he left the team of just like very, you know, closely knit people. And that was the first example of really seeing that. Right. Like I’ve I never saw that with my dad, even though I know my dad was that kind of leader.

Cuz when we went back to Spain, after not being there for 15 years, he got approached by like the bar manager of the cor list, like coffee shop. I was like, are you, you know, like, and we’re like, oh my God, last in the eighties. That was the only time we were happy. Um wow. And yeah, so you know, like stuff like that, but I never, I never like, I never kind of contextualized that stuff.

Um, so. but working for Augustine was very clear to me that this like benefactor of society is a great figurehead for a company mm-hmm and then being part of nonprofits and being on the boards of nonprofits, I realized really quickly that I am someone that’s always been obsessed with access. Mm. And the people that have the most access in Miami at least are the ones that serve the most wonderful.

Right. So that, that was kind of like my full that’s kind of like my full arc. And then at that point it became window instead of mirror, it became, okay. My job is not to be the coolest person in the room. My job is to see how many people I can feel like they’re the coolest person in the room. That’s wonderful.

I love that approach. 

Gotcha. This was awesome. Yes. I feel like you just got me talking for like 12 minutes to finish that thing, which isn’t how it’s supposed to be. Uh, Amanda, if somebody wants to get ahold of you, what, um, what’s the best way to, to get into your universe? Uh, if yeah, before that, uh, yeah.

Say that. 

um, uh, I would recommend ultimate sales machine.com. Mm-hmm there’s a video on there’s actually three videos and the one hour, week formula to help you double your sales mm-hmm and we give that complimentary. So that’s a great gift that everyone can get. Ultimate sales machine.com like the book, easy, busy, uh, and then I play around on social medias.

Yeah, you can find me there. My name, if you go on Instagram though, it’s a Manita cuz it’s Manita my salsa name, a Manita hall. all 

right, cool. Um, who do you, you’re somebody with like a top 0.01% world class network. How do you, how do you choose who you grow relationships with these days?

that’s a great reaction. I, I mean, I, I spent a good amount of time. in a very quiet place in a healing center that could basically have been India, but it was in Tampa, Florida. I’m aware for, for a period of time. I, I talked more with plants than I did people mm-hmm and, uh, so I had just recently come out of that quiet, still place mm-hmm and, uh, I think it also healed a lot of what had happened previously with relationships in my life and, you know, people see money, they attack it.

Sure. So, yeah. Um, I had a bit of that. Um, and now my approach is, is more looking for people that have that similar mindset of wanting to give or looking for a greater purpose. And, um, I, I, I find myself building those relationships. With with, with those people, as well as, um, lately I’ve been really delighted.

And some of the people that I’ve been interacting with that, uh, have gotten to a place in their business where they’ve matured past the, I need to be a part of every day to day, um, responsibility. Right. Mm-hmm and it’s more empowering their teams. And cuz I had really been, I didn’t have any friendships that were like that.

Cuz when I was in my early twenties, I was running a couple hundred staff. Like nobody, my age was in that at all. So finally now some people around kind of my age demographic are starting to have the maturity of business that I have been experiencing for a bit mm-hmm so that’s been really, really nice where, you know, we can talk about our assets or what we’re investing in and you know yeah.

So that that’s a personal answer. Yeah, yeah, 

yeah, no, that’s what I was looking for. Listen, I, um, I’m really grateful that for whatever reason we get the chance to grow our relationship. Yeah. 

So, you know, I think we have a lot of similar 

values. I think so too. And I think that that’s the key, right? Like I think no matter what culture or whatever, like if you can, Jerry talks about all the time core values are like the bumper lanes, right?

Yes. Like if you can, if you can have, if you have similar core values and you’re out there kind of espousing your core values, you kind of frictionlessly attract people that fit within that. 

Right. I believe in that wholeheartedly. 

Yeah. Yeah. Like it’s gonna be impossible to be my friend, if you are constantly using single use plastic containers, , you know, like good to know at some point, at some point you’re gonna get a reusable water bottle cause I’m gonna be giving you environmental demerits all the time.

Um, but yeah, like I, I like, I just, I, I brought that up to say that I’m really grateful that you and me have been able to get to this point. Yes. And, uh, I look forward to continuing our friendship. Doing stuff together and, and, uh, and keep adding value to each other’s lives. Thanks for doing this. Thank you.

All right, wrap. Send it. . That was great. That.

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