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TRANSCRIPT:

*this transcript was mostly generated by AI, please excuse any mistakes

Another one of these episodes about how one of the biggest mistakes I made when I first came into the business. So I’m not gonna talk about that here, but what I would talk about. So if you have a database, depends on, I don’t even care if it’s. 50 people, 60 people, a hundred people that have purchased from you.

You cultivate that list. And I’m gonna give you a very simple thing that you can do that can insert cash into your business right now. Okay. Very simple. 

So come up with one thing that you could do to educate those people that they would find interesting. What’s something that you have taught to a client recently, or Intel that you have about something that’s going on in the marketplace. Something that everyone would be interested in. 

I’ll tell you that I’ve been training recently on how to hire, because hiring is really difficult right now. We are building a training right now on the status of the economy, because we’re in a little bit of Rocky times and people are thinking there’s a recession maybe, or maybe there isn’t. So we’re pulling some market data to educate them. 

So what could you do to provide an education, whichever medium you provide that education, it could be on a webinar. It could be a Facebook live. It could be a video that you record. It could be a white paper. It could be an infographic, whatever that education is, it could be a blog.

I don’t care where it is. Just make sure that there’s an education. And you have that asset of how you’re going to deliver that education. And then to your email, you’re going to write three emails. This is your email nurture sequence, leading them to an education. So this is how you’re putting cash into your business right now.

Okay. So three emails that educate them only educate you’re not pitching in any of this, right? So you’re educating them about the status of. Success or the three things to avoid in failure for chiropractors right now, the  five things you didn’t know about real estate that could kill your marketplace right now, or kill your ROI right now, something that’s educational, leading them to.

Your piece, let’s say that it’s three emails leading to a blog. They read the blog. And at the end of the blog, you have some call to action that says if you would like to talk about your business, or if you need more help with this topic, schedule of time to talk or purchase here. You have three emails leading to an education with a call to action that leads to sales that.

If you could do that right now, right? Spend, I don’t know how long it takes. It depends on how much content you have. This is a great way to push. Sales into your business right now. It doesn’t have to be a complex piece of education, too. You could record a video in five minutes that does some kind of wonderful education about something that they didn’t know.

Let’s say that you’re a plumber. And you say here are the three secret hacks that you can know about when you are to avoid your. Toilet overflowing, oh, okay. I would be willing to listen to that. It’s a four minute video that tells all of these special things that you probably didn’t know, but a plumber would know.

And then at the end it says, and Hey, by the way, you can sign up for a special we’re doing right now, where you get 10, 10% off of the next check of your system to make sure that you’re not backed up cuz 80%. Toilets are actually at the brink of overflowing and you just don’t know it. And to avoid that, go ahead and sign up here.

So I’m just giving you an idea of what that could look like. Very simple lead with education, to grab the more of your clientele, and then lead them to a sales opportunity. That’s something you can do. Right now, all it takes is your brain, not your wallet because you have that database that you’re probably not using as much as you should.

And you know it right. Go ahead and do that and report back. Let us know what kind of sales can you generate from that?

Make sure to get your copy or copies at ultimatesalesmachine.com There’s a lot of special bonuses that you can’t get going to Amazon. So make sure you check it out at ultimatesalesmachine.com.