CMO SHORT: Let me teach you, not tell you, a story about leadership techniques that translate to marketing
Effective leaders use common tools to move their companies to greatness. In order to move a company to greatness, a key factor is in the word MOVE. Leaders must engage their people at a different level that elicits passion and the desire to not just follow but charge...
Be a Rolling Stone: 6 Ways to Clear the Way for Action
Imagine a 30-something corporate middle manager from New Jersey. Neatly dressed with one hand on her hip, she sounded a little like Fran Drescher from the Nanny. Standing around 5 foot tall, she was tiny and she was forceful. This is my friend and colleague, Tara,...
Stop Hand-Holding Your Staff
How much could you grow your business if you weren’t busy hand-holding your employees? Don’t miss the FREE bonus at the bottom of this post! __________________________________________ If you have employees, you already know that one of the most costly,...
The Top 3 Most Costly Sales Mistakes
As a consultant who has worked with over 60 companies in the last 6 years (and run businesses for 15 years prior to that), spotting (and ultimately fixing) the holes in sales organizations is a predictable process. Business is all about patterns. And when you have a...
Finding the Breaking Point that Closes the Sale
As a marketing professional, I’m always trying to address our client’s pains through our education-based approach and marketing messaging. To provide something of true value they can use that day or another that brings them relief or better yet a breakthrough. But...Learn More
Get your pre-sale copy of the new edition of The Ultimate Sales Machine! (With special limited time bonuses)