Learning Hub
The Power of Point of Purchase
Once you convert a prospect to a client or customer, it's time to further increase your revenue and profits by offering them additional products and services at the Point of Purchase. In my experience coaching hundreds of business executives the TIMING is critical for...
Four Ways Fact-Finding Plus Analysis Equals Big Results
Amid the uncertainty of recessions, post-recessions, tax reform, healthcare, mobile technology, off-shoring, re-shoring, local, state and federal elections… Business leaders today find themselves at the mercy of an ever-changing marketplace, shaped by evolving...
Bad Behavior in Your Company Stops Here
Written by Chet Holmes, Business Application by Amanda Holmes By some sort of miracle I found this article my father, Chet Holmes, wrote about “How to Raise Near Perfect Children.” I’d never read it before, and being one of his children it was truly delightful to find...
The Top 10 ‘Chetology’ Persuasive Sayings
If you knew Chet Holmes, read his New York Times best-selling book, ever attended one of his seminars or were lucky enough to experience a live coaching call—you know he was a straight shooter. Chet was direct, passionate and above all pig-headed in his beliefs. He...
CMO SHORT: Let me teach you, not tell you, a story about leadership techniques that translate to marketing
Effective leaders use common tools to move their companies to greatness. In order to move a company to greatness, a key factor is in the word MOVE. Leaders must engage their people at a different level that elicits passion and the desire to not just follow but charge...
Be a Rolling Stone: 6 Ways to Clear the Way for Action
Imagine a 30-something corporate middle manager from New Jersey. Neatly dressed with one hand on her hip, she sounded a little like Fran Drescher from the Nanny. Standing around 5 foot tall, she was tiny and she was forceful. This is my friend and colleague, Tara,...
9 Killer Ways to Break Ahead of the Competition
Figuring out how to deliver true differentiation and VALUE in the marketplace starts with being known as the educator. In essence, acting as a “consultant,” who educates the marketplace on what they didn’t know, that they should know, about how current trends are...
Stop Hand-Holding Your Staff
How much could you grow your business if you weren't busy hand-holding your employees? Don't miss the FREE bonus at the bottom of this post! __________________________________________ If you have employees, you already know that one of the most costly, time-consuming...
The Top 3 Most Costly Sales Mistakes
As a consultant who has worked with over 60 companies in the last 6 years (and run businesses for 15 years prior to that), spotting (and ultimately fixing) the holes in sales organizations is a predictable process. Business is all about patterns. And when you have a...
Finding the Breaking Point that Closes the Sale
As a marketing professional, I’m always trying to address our client’s pains through our education-based approach and marketing messaging. To provide something of true value they can use that day or another that brings them relief or better yet a breakthrough. But...
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