Enjoy!

P.S.  You can still get your COPIES of the new edition by visiting The Ultimate Sales Machine.

P.p.s. Or you can get really clever and send the new edition to your clients or prospects as a gift and get your bulk orders HERE.

Continued Learning: The Story of the Dream 100 Strategy

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TRANSCRIPT:

*this transcript was mostly generated by AI, please excuse any mistakes

Amanda: [00:00:00] Hello, my name is Amanda Holmes, CEO of Chet Homes International, and you have your Daily Dose of the Ultimate Sales Machine. I was running the halls and I met Kenny and it was so great how much you love and practice. What comes from the ultimate sales machine.

So can you share your line of, what was your quote, First all, 

Kenny: all! I’m totally excited because when I first saw you and the book, this has been an amazing transformational book for us, and our agency clients we serve nonprofits, and it’s just been fantastic. Big Click Syndicate is the name of the company.

There we go. And we help nonprofits basically build raving fans for their mission. And as you can imagine they have to attract donors and advocates and supporters and volunteers, et cetera. And you could use this sales process with all of those audiences. It doesn’t just have to be with eCommerce or retail, etc.

It’s an amazing transformation framework, So I love it. Okay. So what’s your quote? Okay, so in the book, there’s a very great Chapter on the [00:01:00] concept of the Dream 100. Yes. We love the Dream 100, and I think this is one of the things that, from my perspective, when we coach and train our nonprofit clients there’s a quote from page 191, 190

in that chapter at the ends, and this is the essence of it, is that, To build the Ultimate Sales Machine, you must devote machine like precision to chase and tackle those dream prospects and meaning. Here’s the summary on page 190. It says, Getting the best buyers is a process, it’s not an event. Oh, that’s a huge it’s easily easy to casually dismiss, but it’s really critical that you can’t treat your interactions with your Dream 100 as just like an event.

I did something with them and I could walk away and assume results. It’s a process. You gotta be in front of them. You gotta figure out continuity. And that’s why in the book, it actually talks about building your calendar, it’s kinda like work, make the plan, right? Yes. Plan the work and then work the plan.

Yep. And that’s why it works.

I love, Do you have 

Amanda: any [00:02:00] case studies of a client or you that have used the Dream 

Kenny: 100?

Oh, absolutely. We got several, So one of them was a. They were having a conference, Okay. And they wanted to attract all these donors and supporters that they’ve never actually met before.

So we came up with a Dream 100 list. Actually, they came up with a 150 Dream 150. Yeah. Yeah. And so they sent out, I think it was, So they started about three and a half, four months before the conference. Okay. The first thing they sent was a printed little journal, like a little printed pamphlet with a logo on it.

Okay? And some inspirational quotes in every single day, oh. And then a couple weeks later, they sent pen Okay. To go with the journal. Couple weeks later, they sent a headband, a sweat band with a quote, because it was tie into the theme of the conference. It was like, run the race was the part of the conference.

Great. And then they sent one more thing right before, before the. There was, I think seven, either six or seven of that list. Yeah. Actually purchased a ticket travel to come to the conference, and I think two of [00:03:00] them actually ended up becoming a like transactional relationship with the organization before the event.

They didn’t even come to the event. Wow. And then during the event, of course, those seven they had lunch after the, during the break center and they. Build relationships, and I think they, they already closed one in terms of a actual transactional relationship. And obviously there’s more that they’re gonna nurture.

Amazing how simple, right? How simple. How simple. But it’s literally what it says is you need to build this. It’s a process. Yes. And not an event. You need to plan it out. You need machine like precission to have a continuity. So that’s why we love teaching the Dream 100 to all our nonprofit clients.

Amanda: Oh, and where do people find you? 

Kenny: What’s your website?

You can find me on social, my name is Kenny Jang. Or BigClickSyndicate.com.

Amanda: Thank you Kenny. That was so priceless. So when you’re planning your Dream 100, even if you started with four. Yes. How great is that right? Yes. One gift every week. Yes.

Thank you.

[00:04:00]