Are you in sales?
Many people say they are not a sales person. Maybe that is because of what we think sales people are. In college, a professor asked the class “Who here will be in sales at the end of the year?” I didn’t raise my hand because I pictured a person hauling a vacuum...
Pick Your Poison | Find Focus Amidst All the Marketing Channels
It’s easy to get bogged down by all the marketing and advertising options out there. So based on my experience testing and crafting marketing plans for companies big and small, the best course is to zero in on the ways to see the biggest impact for the lowest initial...
CMO SHORT: Short Attention Spans Tank Businesses in More Ways than One
You need customers. You are consistently telling them you are here. But, it feels like you are yelling into the void. Wasting energy and efforts you can’t, frankly, afford to waste. What is the glaring issue? The average American has an 8 second attention span. (Vs a...
The Symbiotic Relationship Between Balance and Productivity
Here I stand in awe of what my father, Chet Holmes, achieved in 55 years of life. I’m in awe of how many lives he touched, how much he produced and created. But being his daughter I ask… Was it sustainable? I watched my father bury himself in an early grave using his...Learn More
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