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TRANSCRIPT:

*this transcript was mostly generated by AI, please excuse any mistakes

Amanda: I know that we have a speaker here that has to jump on a stage.

Yes. So should we just dive into him and give him 

Alan: the I think so. I think so, because God bless him for taking the time. . Jeffrey Hayzlett, primetime TV and podcast, ho host, keynote speaker, bestselling author and global business celebrity waiting to go on stage.

And I know there’s a whole lot more to say. You can jump in 

Amanda: here. No let’s hear it from him. Jeffrey, do we have you there?

Jeff: Absolutely. Let me, first of all, thanks for making me cry again, watching that video, which I’ve watched, I don’t know, 20, 30 times to be honest with you, , because I remember when you wrote the letter and you told me about it before the book launched, and you said, What should we do it?

I said, If that’s gotta be the Foreword. That’s gotta be the, foreword. I’m thinking about, Look, if that’s not the Foreword, I’m gonna come track you down. I’m gonna hunt you down. It’s gotta be the Foreword. 

Jeff: So I gotta tell you, I knew your father. I met him back right after I finished the first season of Celebrity Apprentice.

I was on the stage in Ontario with the CEO of Southwest and your dad was speaking and it was right when he had launched the book. And I remember him giving me a signed copy backstage and then asking me to watch his speech and critique him. And of which, when he walked off, I said, You don’t need any critiquing.

Just keep doing what you do. And he would be proud of you. Listen I’m just, you listen, you put the quarter in, you get to go for the full ride. So I’m gonna just keep going for a minute here, . Thank you. And then, you’re showing a new technique, which is just what your dad would have done.

He would’ve stayed with the times, even though he would’ve been a, a baby boomer, Boomer and or a millennial and a baby boomer body, I think is probably what he would’ve probably been. But nonetheless you really showed, some real tenacity. You add a hundred pages to this book.

You think the book, like the Bible, can’t be improved, right? And there you went and did it. You added a hundred pages of unbelievable just great content. And this is a must buy book for everybody. If you haven’t bought this book yet, you need to go do. And I just want to congratulate you. I know that your dad’s looking down right now and just proud as CHEST is out there, he’s bawling and just like all of us, we’re just so proud to just be in the same room with you and with a wonderful legacy.

So thank you for doing what you’re doing. 

Amanda: Thank you so much, Jeffrey. Oh my gosh, let’s dive into you. I wanna hear more from you. I, when I think of you, I think of that wonderful quote of never waste a great crisis, and you being the former CMO of Kodak and the experience of watching that organization at, Can you share, because I know that everybody on this call is looking at what’s about to happen and wondering where are we going?

Are we going to get through this? Did you, can you share a little bit of what was happening then and how you, because you’ve just catapulted after that you’ve made such success off of something that majority of people would feel ashamed about. I feel that. Wow, you are amazing what you created out of that tragedy.

Jeff: I really appreciate it. It was probably the best experience of my life to go and work for a Fortune 100 company, become, I bought and sold over 250 businesses in my career, billions of dollars in transaction, and here I became the chief marketing officer, one of the most iconic brands at the time, and certainly still one of the most iconic brands.

Unfortunately, the company didn’t, follow the Red Book, didn’t get the, excuse me, didn’t get the update right, . And so therefore they, we followed the plan and believed that film was the way to go when it was really a new digital world that was around. And so it was up to folks like myself to come in and work in the company and do what we best could save, what we could save, and do the things that we had to do and get it where it’s at Now, today, it’s on a great platform doing about $9 billion, throwing about 2 billion to the bottom line, but [00:04:00] certainly not the iconic company.

It was at one time, 187. Billion dollars at one time, 493,000 employees. And at that time I was managing a budget of 17 billion just for marketing alone. So you know you learn scale, you learn a lot of different things and it was probably one of the best experience I ever had. It gave me some unbelievable opportunities, and that’s what it’s about.

So you know, you take the tried and true use what you can and adapt it. And we move them into a lot of different areas. And I’m very proud of the work that we did. Would’ve liked to have seen a better outcome because after I left the company, certainly without question, we knew that it was gonna have a tougher fate, especially in 2008, 2009.

And of course I’ve been away from the company since 2010. 

Amanda: So what was a good takeaway that you could give to anybody that’s looking at this and seeing that there’s a transition that has to happen for. 

Jeff: What could you I’ll tell you a couple of things. One, just to get back to, we’re gonna have some tough times.

Remember, during the toughest times, some of the greatest brands have been born. Uber [00:05:00] was founded during their last recession, Airbnb. Who would’ve thought that you would invite people over to your house, stay at your house, set naked 

on your couch, and you would get paid for it? No one 

this thing, right?

So there’s lots of opportunities coming for us in the recessions, and don’t waste a good crisis because for a lot of people that are in this room, you are gonna do well and you’re gonna do extremely well. And smart people always do well, and hustlers always do great. And so you wanna learn that. So that’s one of the biggest thing, but the biggest takeaway that I have for somebody that’s making a transition, remember there’s, there I used to sit in a room with lots of CMOs, like the CMO of ge, the CMO of Exxon, the CMO of major companies, much bigger than our company was at the time.

And I, one of the things I always learned was, no matter how big you think you are, there’s always someone bigger. All right? So go find the next big opportunity for you. Go find the next big, learning that you need to do. Go find the next big partner. There’s always someone bigger. And that’s what I learned at Kodak.

Alan: Let me ask a question. Bill Eal is a comedian and he has his [00:06:00] famous thing. He says, There’s your sign. Yeah. In business, sometimes, the sign is when things are really going bad that you really need to power in. And I’m curious, if you feel. There’s a point in businesses, in, at people’s lives also, that they need to look for the signs in order to make some big moves toward, changes they need to make, that they’ve been not making, putting off until tomorrow.

Jeff: You gotta go if you can’t, If you don’t see the sign, make your own sign. I remember, when Covid first hit us, and for all, most of us, it, it became something like it was a big wall. We had to make some major changes to move forward. But, I don’t know about you. I’m not a doctor, I’m not a nurse.

I don’t even know how to sew a mask. When we were looking at that and I said, Our job is really to truly to be business first responders. And that’s what we are, that’s what most of the people at the tops of these, the squares that are gonna be talking and visiting with you today, they’re some of the best business minds in the world.

So I’ll guarantee you that we’ve all missed signs. The key thing is to go [00:07:00] and start and do something to become that business first responder, to become that person that says, I’m gonna do something. I’m gonna solve this problem. And by solving this problem, we find a way to be able to do better and better each and every day.

So if you don’t see a sign, make. 

Amanda: I love that. It makes me wanna pull out a sign that I was carrying, but I will wait until a little bit later for those that know. No, for those that don’t. Just wait. Last question. Last question. First of 

Alan: all, write that down. Business first responders. That’s brilliant.

It is. It really is so good. It’s just, it’s an action mo it’s an action move, I love it. It’s good 

Amanda: stuff. And you’re, you have been on the go nonstop. amount of books that you’ve released that have been bestsellers, the stages that you have stood on, what fills Jeff’s cup. I’m just curious for those that are feeling like, Man, I really need a reset right now.

Jeff: The biggest thing in the world for me is to head back to my place in South Dakota and everybody says what do you wanna be? I’m in five business Hall of fames done. You know what? I do sit on 16 boards, [00:08:00] four of ’em publicly traded companies. Continue to do a lot, and I am enjoying it.

That’s what makes it done. But in the end much like you are Chad’s daughter my goal is to one day the best title that I can ever have. Father, husband, and grandfather. And so to me, those are the things that refill my cup. So no matter when I’m down, no matter what happens, yesterday I was feeling a little down, it was like I was feeling sorry for myself.

I’d been traveling all day, gave my, gave two speeches in the day, did so many interviews, was on the phone constantly trying to raise a $20 million to finish up this capital raise that I’m doing. And you know what I did? I picked up the phone and called my granddaughters who were five and seven just to hear their voice.

And there was nothing like that. And I’m ready to go again. And so that’s the thing that inspires me every day. What can I do to make it easier for them as they go in throughout their life and what they want to do with their plans? That’s the real measure of what I. 

Alan: God, I love this man. He’s a good man.

That’s, I have the same thing, Jeffrey, by the way, those grandkids will do it [00:09:00] every time. 

Jeff: I tell you what, and I’ve got two little ones of five and seven. I call ’em the girlies when they come over. I’m living in a Barbie. Hell, I’m telling you that right now. Nick’s, Barbies all over the floor. It’s not how I thought I would spend my adulthood, but there you go.

But that’ll 

Alan: keep you young. 

That’ll keep you young. Exactly 

Jeff: what, Anyway, Congratulations. Congratulations. 

The content that you added to this, the way in which you’re doing this the way you’re rolling out, it’s without a doubt, already a bestseller. We know that. But everybody, the key thing for, I ask everybody on this called do go and write a review today.

Go right now to Amazon. Buy the book, buy the copies, do everything you have to do. And I know that we’re gonna throw in some stuff from our C-Suite network. We’re glad to do it. Anything I can do. But we want to continue to make this a huge double bestseller, . That’s awesome. 

Amanda: Thank you so much.

My brother also if he at any point, Jordan, you wanna bring out Chester cuz my brother named his son after our father. So Chester is somewhere which we have to [00:10:00] lovingly praise him at some point, like Simba . Cause I love that child so much. I’ve never experienced where you just want to eat a child’s face until I had a nephew and then in gesture, 

Alan: Oh my gosh.

Jeffrey Hazlet, thank you very much. . That was fantastic. Gosh, this is truly amazing. This is truly amazing to me. I’ve been doing this, for 30 years, and what I’m gathering from this is, yes, all these gems of knowledge and wisdom and understanding are very important, but there’s an energy and a spirit and something that is just different about what I’ve been experiencing with you and from the people, the love that they give you.

And it’s a blessing to you, but it’s a blessing to all of us. That’s the ripple effect that goes out. Because what I feel like that Amanda has added to this book is something that her dad wanted to, and I believe that’s chapter 13. And you shared something so dear and near to your heart that [00:11:00] was near and dear to your dad’s heart too.

And I actually told her chapter 13 should have been chapter one. And but there’s, you can 

Amanda: read it that 

Alan: way, . Oh. It’s just there’s a spirit about business. And when you meet somebody in business that has that spirit that, that beautiful something that we don’t even know how to put words on a lot of times you want some of that.

And that’s what you’ve sewn into this amazing really it’s a. It’s a navigation tool for life as well as business. Thank you. 

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