Continued Learning: Case Study: How a Gift Under $5 Led to The Ultimate Dream Client

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TRANSCRIPT:

*this transcript was mostly generated by AI, please excuse any mistakes

Amanda: Welcome to your weekly dose of the Ultimate Sales Machine. I have with me Adam Witty, who was so wonderful on stage, and he had mentioned he dropped in the Dream 100, which I thought, oh, I’d love to hear more from him. Can you give a brief background for them so they know a bit about you, and then we’ll dive into the fastest, least expensive way to double your sales.

Adam Witty: Absolutely, Amanda. Thank you. Uh, so my name’s Adam Witty. I’m the founder and CEO of Forbes. And Advantage Media. We help entrepreneurs and CEOs write and publish business books to help ’em grow their business and create authority. So I read your dad’s book. A gazillion years ago. , well, it really 15. It really wasn’t a gazillion, probably 15.

Yeah. It was probably 15 years ago. Gazillion 15 . And I remember the most profound thing that I got from the book. And there was a lot from the book. Yeah. But it was this whole idea of a Dream 100 list. Mm-hmm. and it, it was such a simple idea, but in practice I hadn’t done it. Wow. And very few people I think, have done it.

Mm. Really thinking through with intention. Who are those Dream 100 people or companies that could exponentially. Grow my business. Yes. And so one of our big ideas was we had identified through this process that your dad and his book had inspired me to think through who are the various media partners that could help us really exponentially grow our business?

And because we’re in the business of publishing business books, one of the top names and brands on that list is Forbes, Forbes Media, Forbes Magazine. Okay. I think just about everybody knows Forbes, Forbes. So Forbes is on our list, and in 2015, I have a chance opportunity to connect with Steve Forbes. Huh.

And because I had intentionally created that Dream 100 list. Yes. I now had something very specific to talk to him about. That ultimately turned into a great partnership, which today is Forbes Books, [00:02:00] which is now eight years in the Making, which is a very, very large business, in fact, one of the largest independent business book publishers today.

Amanda: Yes. That’s how good. 

How many times do you have a chance meeting that could turn into something, that seed is planted and then we forget it and we negate and we just move on? Cuz the shiny object syndrome, I just all the time perpetually. Yeah, all the time. But if you have the frameworks to identify when that’s an opportunity, and then you just have that pigheaded discipline and determination to see it through.

You are a living, breathing example of it. Thank you. Where did they find. 

Adam Witty: You? Yes. So you can find me, uh, at adamwitty.com. Oh, you go pretty easy, right? Yeah. Easy, easy. And you can find more about our [email protected]. Thank you. You’re welcome.

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You can transform your whole business, taking just a handful of concepts and working to master them with repetition, right? Just like my father taught, like the Dream 100 are the best buyer strategy, education-based marketing. Time management, secrets of billionaires. We dissect the concepts, bring it back for discussion and workshop, the solutions on how to implement it into your company’s dna.

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I’d love to see you there. I’m extending my sacred space to a group of like-minded individuals that all wanna elevate [00:05:00] during a time when everyone else is in panic. We’re not. We’re just hyper-focused. We’ve got a roadmap ahead of us that’s worked for 250,000 businesses, that’s generated over 2 billion for our clients.

We know it works. We just have to have the pigheaded discipline and determination to do so. So why not do that in a community? I look forward to seeing you there. If you’re willing and able to do something great, visit dojo dot ultimate sales machine.com to apply.