Sales superstars naturally build rapport with their prospects.
But how do you build that trust?
You can start by simply educating them!
It’s so much easier close sales when you continue to make an effort to educate your customers on your product or service, rather than just directly selling it to them.
If you can establish the kind of trust that makes your customers feel comfortable, prioritized and heard, you can definitely position your business above your competitors!
Remember–your customers are one of your greatest assets in your business.
So building a solid relationship with them is more important than ever.
Tune in to this episode to hear how you can prioritize creating a healthy relationship with your customers today!
Enjoy!
P.S. If you haven’t picked up your cop(ies) of the new edition of The Ultimate Sales Machine with limited time bonuses, visit: The Ultimate Sales Machine.
- Want to know what’s keeping you from doubling your sales in the next 12 months? Take our quick QUIZ to get answers: Howtodoublesales.com
- If you’d like to have a profound breakthrough in your business, schedule your breakthrough call with a LIVE expert here: Chetholmes.com/Breakthrough
- Claim your FREE chapter 4 from the top 10 most recommended marketing and sales books of all time! Visit: Ultimatesalesmachine.com to find out how you Create 9X More Impact from every move you’re already making to win clients!
TRANSCRIPT:
*this transcript was mostly generated by AI, please excuse any mistakes 
Amanda: [00:00:00] Your daily dose of the Ultimate Sales Machine I have with me, Luke Aberle, Luke, can you share with us the quote that you picked from the ultimate sales machine?
Luke: Yes, this quote’s actually from Chet Holmes and that is when you sell you break rapport. But when you educate you build it, sales is all about building rapport, not breaking it.
Look at the last time that you bought something, when a salesperson came up to you instantly and said, here’s my product?
Do you want it? You probably said no. But when they came over and said, here’s some things about my product. Is this interesting to you? And you’re like, actually I am interested. And here’s some more things about it, right? When you educate your prospect, when you educate your client, that creates a valuable relationship.
So they don’t feel like they’re getting sold to, they feel like that they’re actually buying an experience right. Customers buy experiences, not products, if we’re being honest, right? That’s why McDonald’s is such a successful company because it’s so fast and quick, right? Certain products that you buy the Apple store.
If you look at the apple store, it’s such a pleasant experience. Everything is very nice. The [00:01:00] customers are the sales people are super friendly and everything is genuinely really nice.
Look at my dad, for example, he’s a great example of this. He actually, he has customers that are always coming back to him because he educated them and not sold to them right now.
They keep coming back year after year for years now, some are coming back after nine years because he educated them and didn’t sell to them and they know what they’re gonna be getting. They know the experience that they’re gonna be getting and they trust him. And that’s why they keep him back year after.
Amanda: And I loved your story that you told about your e-bike recently. Can you share that one too? Because I think that was valuable.
Luke: Yeah. So I bought an e-bike a few weeks ago the guy there actually just opened up his shop. And when I got there, he didn’t sell me on the bike that I originally wanted. He said, Hey. That bike’s not for you. This is the bike you want. It’s gonna have better suspension. The tires are gonna work better in the snow for you.
And he actually upsold me on certain things that were baskets. So I could carry some snacks and stuff like that, and was really a genuinely good experience. But he educated me. [00:02:00] This is the motor that’s in it versus the other ones. Here’s what battery is gonna get. Here’s the range you’re gonna get.
Here’s what the parts are made of. He went into detail and actually knew what he was talking about. He was passionate about it and he educated me.
Amanda: love it. Everyone, think back to the next time that you’re selling and just observe, am I coming from a sales pitch or am I coming from a place of education? Am I lifting up my prospect with valuable insights that they actually say, thank you. Instead of you saying thank you to them for their time, they should be thanking you for your time.
That is an indicator that you know, that you have educated your prospects in a way that they’re grateful to spend time with you, everybody that you can lukesview.com
Luke: thank you everyone.
[00:03:00]
Get your pre-sale copy of the new edition of The Ultimate Sales Machine! (With special limited time bonuses)
0 Comments